--- title: "Case Study: NIL Collective Raises $101K In 24 Hours" description: Learn how Florida State University's NIL collective used Subtext to engage new and current donors during their Spring Game. See more in this case study. image: https://info.joinsubtext.com/hubfs/Subtext%20x%20Battles%20End.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![Battles end New header logo](https://info.joinsubtext.com/hs-fs/hubfs/Battles%20end%20New%20header%20logo.png?width=236&height=71&name=Battles%20end%20New%20header%20logo.png "Battles end New header logo") ### NIL Collective Raises $101K In 24 Hours The Battle’s End used Subtext to text directly with donors and new prospects during their spring donor-matching program. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![battles end Results Header2](https://info.joinsubtext.com/hubfs/battles%20end%20Results%20Header2.png "battles end Results Header2") ###### Challenge Florida State University’s NIL collective, The Battle’s End, was looking to engage current donors and attract new donors during their Spring Game. With the clutter of email and the chaos of social media, the team needed to find a way to communicate directly with members and prospects. ###### Solution The Battle’s End used Subtext to text directly with donors and new prospects during their spring donor-matching program. The team drove sign-ups by requiring members to show an SMS invite for entry into their members-only Spring tailgate. To attract new donors, the team broadcasted their Subtext number on the Jumbotron mid-game, viewed by over 30,000 fans. To drive donations, The Battle’s End utilized Subtext’s easy to use tagging and audience segmentation feature which allowed them to group members by their current membership level and send targeted offers to encourage membership tier advancement. ![Battles end - Broadcast Example](https://info.joinsubtext.com/hs-fs/hubfs/Battles%20end%20-%20Broadcast%20Example.png?width=800&height=519&name=Battles%20end%20-%20Broadcast%20Example.png "Battles end - Broadcast Example") ###### Results The team raised $101,860 and saw an 8% increase in donors in one day. By offering a personalized SMS experience, the team was able to move several current donors into higher-tier monthly memberships. The Battle’s End team now has direct access to over 400 collective members via SMS, helping to generate donations, promote members-only events, and guaranteeing continued education around their NIL efforts. ![battles end Results2](https://info.joinsubtext.com/hs-fs/hubfs/battles%20end%20Results2.png?width=800&height=196&name=battles%20end%20Results2.png "battles end Results2") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![MMA Shark3](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark3.png?width=404&name=MMA%20Shark3.png "MMA Shark3")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Create a Business](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) Sports handicapper Paul the MMA shark turned his hobby into a business that earns $22k a month [![NYP](https://info.joinsubtext.com/hubfs/NYP.png "NYP")](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) #### [Subscriber Benefit](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) Offered paid subscribers exclusive access to their favorite sports reporters ### Ready to start texting? 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