--- title: SMS Marketing Blog | Subtext (3) description: Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. (3) image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) [Partnership announcement](https://info.joinsubtext.com/blog/tag/partnership-announcement), [Press](https://info.joinsubtext.com/blog/tag/press) ## [aKillion and Subtext Launch IONCandidate for Political Campaigns](https://info.joinsubtext.com/blog/akillion-and-subtext-introduce-ioncandidate) By facilitating a conversation between candidates and prospective voters, IONCandidate ensures no... 3 minute read [Read More](https://info.joinsubtext.com/blog/akillion-and-subtext-introduce-ioncandidate) [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [A/B Testing: Improve Messaging Performance with Every Send](https://info.joinsubtext.com/blog/ab-testing-sms) Text messaging is a high-attention, high-stakes channel. Messages are opened and seen almost... 3 minute read [Read More](https://info.joinsubtext.com/blog/ab-testing-sms) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media) ## [The Internet’s New Gatekeepers: Why AI Is Forcing Publishers to Own Their Audience](https://info.joinsubtext.com/blog/owned-audiences-ai-era) Google just announced the biggest overhaul to Search in nearly 30 years. The familiar list of blue... 3 minute read [Read More](https://info.joinsubtext.com/blog/owned-audiences-ai-era) [Sports](https://info.joinsubtext.com/blog/tag/sports), [Playbooks](https://info.joinsubtext.com/blog/tag/playbooks) ## [The Sports SMS Playbook: Engage Fans and Drive Revenue With Subtext](https://info.joinsubtext.com/blog/sports-sms-playbook) Sports audiences are built on urgency, loyalty, and conversation. A trade rumor drops. A lineup... 17 minute read [Read More](https://info.joinsubtext.com/blog/sports-sms-playbook) [Audience Engagement](https://info.joinsubtext.com/blog/tag/audience-engagement) ## [7 Times SMS Works Better Than Email for Audience Engagement](https://info.joinsubtext.com/blog/sms-vs-email-audience-engagement) Email is still one of the most useful channels in a marketer’s toolkit. It gives teams room for... 8 minute read [Read More](https://info.joinsubtext.com/blog/sms-vs-email-audience-engagement) [Prev](https://info.joinsubtext.com/blog/page/2) [1](https://info.joinsubtext.com/blog/page/1) [2](https://info.joinsubtext.com/blog/page/2) [3](https://info.joinsubtext.com/blog/page/3) [4](https://info.joinsubtext.com/blog/page/4) [5](https://info.joinsubtext.com/blog/page/5) [Next](https://info.joinsubtext.com/blog/page/4) ### Ready to start texting? 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