--- title: Subtext Wins Best Subscription Platform in the 2026 Digiday Technology Awards description: Subtext wins Best Subscription Platform at the Digiday Technology Awards 2026, recognized for Subscriber Engagement & Growth across its SMS platform. image: https://info.joinsubtext.com/hubfs/Digiday%20Technology%20Awards%20for%20Best%20Subscription%20Platform%202026.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Digiday%20Technology%20Awards%20for%20Best%20Subscription%20Platform%202026.png) # Subtext Wins Best Subscription Platform in the 2026 Digiday Technology Awards Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Sep 23, 2026 [Subtext](https://joinsubtext.com/), an award-winning texting platform that connects media companies, brands, artists, and creators to their audiences, today announced that it has won ["Best Subscription Platform" in the Digiday Technology Awards 2026](https://digiday.com/announcement/awards/polyai-taboola-contentful-and-docusign-are-2026-digiday-technology-awards-winners/). The award marks Subtext's second industry recognition of 2026, following its win as "[Conversational Marketing Company of the Year](https://info.joinsubtext.com/blog/subtext-wins-conversational-marketing-company-of-the-year)" from [MarTech Breakthrough Awards](https://martechbreakthrough.com/) in August 2026. As AI reshapes how audiences find and consume content, search traffic is becoming less predictable, and email inboxes are more crowded than ever. Media and publishing companies are increasingly looking for a channel they own outright, one that does not depend on algorithms, platform policies, or a third party standing between them and their subscribers. SMS offers that channel: a direct, permission-based line to readers, viewers, and fans that publishers control end to end. "Receiving awards from both Digiday and MarTech Breakthrough in the same year reflects the trust our clients place in Subtext every day," said Mike Donoghue, co-founder and CEO of Subtext. "Our platform now reaches more than 50 million subscribers and delivers more than 10 billion texts a year. We remain focused on helping clients build direct audience relationships they own, deepening engagement, and turning that engagement into measurable results”. ## Customer Results Subtext's approach has produced measurable outcomes for its media and publishing clients: - **New York Post, Post Sports+:** 25% of subscribers opted into at least one texting campaign, more than 41% of opted-in subscribers joined two or more campaigns, and the publisher saw 87% retention when retargeting SMS followers into a new NFL Draft campaign. - **Tangle News:** More than 12,000 subscribers joined within 48 hours, with survey participation exceeding 30% and an average click-through rate of 15%. - **WEHCO:** Reactivated digital subscriptions increased more than 350%. The Digiday win follows Subtext's August 2026 recognition as "Conversational Marketing Company of the Year" from MarTech Breakthrough Awards, giving the company back-to-back industry honors in 2026. We started Subtext with a simple belief: brands, publishers, platforms and creators should be able to build direct relationships with their audiences without an algorithm or third party standing in the middle. That idea continues to drive what we're building today. Media companies and publishers looking to build direct, owned relationships with their audiences can [request a demo](https://info.joinsubtext.com/book-a-demo) to see how Subtext's SMS platform can help them grow and monetize subscriber engagement. Tags: [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Press](https://info.joinsubtext.com/blog/tag/press) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Subtext Wins Conversational Marketing Company of the Year](https://info.joinsubtext.com/blog/subtext-wins-conversational-marketing-company-of-the-year) Subtext, an award-winning texting platform that connects media companies, brands, artists, and... [Read More](https://info.joinsubtext.com/blog/subtext-wins-conversational-marketing-company-of-the-year) ## [Subtext and News Revenue Hub Join Forces, Delivering Powerful SMS Tools](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) Subtext, an award-winning texting platform that connects media companies, journalists, brands,... [Read More](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) ## [Countable and Subtext Partnership Increases Brand Engagement](https://info.joinsubtext.com/blog/countable-partnership) Subtext, an award-winning texting platform connecting brands and their audiences, today announced... [Read More](https://info.joinsubtext.com/blog/countable-partnership) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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