--- title: SMS Marketing Blog | Subtext | Feature description: Feature | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Feature [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [A/B Testing: Improve Messaging Performance with Every Send](https://info.joinsubtext.com/blog/ab-testing-sms) Text messaging is a high-attention, high-stakes channel. Messages are opened and seen almost... 3 minute read [Read More](https://info.joinsubtext.com/blog/ab-testing-sms) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Feature](https://info.joinsubtext.com/blog/tag/feature), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides) ## [Audience Groups: Build Once. Message Smarter.](https://info.joinsubtext.com/blog/audience-groups) As subscriber lists grow, sending messages is no longer the hardest part. Organizing the audience... 3 minute read [Read More](https://info.joinsubtext.com/blog/audience-groups) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [Audience Imports: Bring Your Audience to SMS in Minutes](https://info.joinsubtext.com/blog/audience-imports) Messaging platforms are good at sending messages. But for many organizations, the real challenge... 3 minute read [Read More](https://info.joinsubtext.com/blog/audience-imports) [Feature](https://info.joinsubtext.com/blog/tag/feature), [Audience Engagement](https://info.joinsubtext.com/blog/tag/audience-engagement) ## [Unlock the Best SMS Survey Tools for Engaging Customer Feedback](https://info.joinsubtext.com/blog/sms-surveys-guide) There's a 30-second solution to most content planning challenges. It's asking your audience... 5 minute read [Read More](https://info.joinsubtext.com/blog/sms-surveys-guide) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [The Ultimate Guide to Boosting Engagement with Automated SMS Messages](https://info.joinsubtext.com/blog/how-to-boost-your-engagement-with-automated-sms-messages) Brands are expected to be everywhere at once, and while cross-channel strategies drive... 5 minute read [Read More](https://info.joinsubtext.com/blog/how-to-boost-your-engagement-with-automated-sms-messages) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [New Feature: SMS Surveys](https://info.joinsubtext.com/blog/new-feature-sms-surveys) At Subtext, we strive to enhance how our clients engage with their audiences. That's why we’re... 2 minute read [Read More](https://info.joinsubtext.com/blog/new-feature-sms-surveys) [Feature](https://info.joinsubtext.com/blog/tag/feature), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [New Feature: Drip Sequences](https://info.joinsubtext.com/blog/new-feature-drip-sequences) Subtext is excited to announce our newest feature on the platform: Drip Sequences! At Subtext,... 1 minute read [Read More](https://info.joinsubtext.com/blog/new-feature-drip-sequences) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Feature](https://info.joinsubtext.com/blog/tag/feature), [Music](https://info.joinsubtext.com/blog/tag/music), [Creators](https://info.joinsubtext.com/blog/tag/creators), [Voice](https://info.joinsubtext.com/blog/tag/voice) ## [How Subtext's Audio Features Drive Fan Engagement](https://info.joinsubtext.com/blog/voice-feature) While our focus is text, we understand that sometimes you need a bit more (especially our... 3 minute read [Read More](https://info.joinsubtext.com/blog/voice-feature) [Feature](https://info.joinsubtext.com/blog/tag/feature) ## [New feature: auto-replies](https://info.joinsubtext.com/blog/new-feature-auto-replies) We're excited to announce that you can now customize and send automatic replies to subscribers!... 1 minute read [Read More](https://info.joinsubtext.com/blog/new-feature-auto-replies) [Feature](https://info.joinsubtext.com/blog/tag/feature), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [New Feature: Location-Based Segmentation](https://info.joinsubtext.com/blog/new-feature-location-based-segmentation) We have an exciting product update! Subtext campaigns can now collect subscriber location... 1 minute read [Read More](https://info.joinsubtext.com/blog/new-feature-location-based-segmentation) Prev [1](https://info.joinsubtext.com/blog/tag/feature/page/1) [2](https://info.joinsubtext.com/blog/tag/feature/page/2) [Next](https://info.joinsubtext.com/blog/tag/feature/page/2) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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