--- title: SMS Marketing Blog | Subtext | Marketing (2) description: Marketing | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. (2) image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Marketing (2) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Marketing](https://info.joinsubtext.com/blog/tag/marketing) ## [Why SMS Should Be In Your 2023 Marketing Plan](https://info.joinsubtext.com/blog/why-sms-should-be-added-to-your-2023-marketing-plan) As marketers begin to plan for 2023, they must tackle the challenges brought on by a potential... 3 minute read [Read More](https://info.joinsubtext.com/blog/why-sms-should-be-added-to-your-2023-marketing-plan) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Marketing](https://info.joinsubtext.com/blog/tag/marketing), [Media](https://info.joinsubtext.com/blog/tag/media), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [How SMS Could Be the Answer to Your Twitter Problem](https://info.joinsubtext.com/blog/how-sms-could-be-the-answer-to-your-twitter-problem) Social media has undergone a LOT of changes this year from security concerns about TikTok to... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-sms-could-be-the-answer-to-your-twitter-problem) [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Marketing](https://info.joinsubtext.com/blog/tag/marketing) ## [Back to School with Subtext](https://info.joinsubtext.com/blog/back-to-school) Soon temperatures will begin to drop, Pumpkin Spice Lattes have suddenly reappeared at Starbucks... 3 minute read [Read More](https://info.joinsubtext.com/blog/back-to-school) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Marketing](https://info.joinsubtext.com/blog/tag/marketing) ## [The Advantages of Opt-In Marketing](https://info.joinsubtext.com/blog/advantages-of-opt-in-marketing) Opt-in marketing is permission marketing where a consumer provides permission to contact them... 2 minute read [Read More](https://info.joinsubtext.com/blog/advantages-of-opt-in-marketing) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Marketing](https://info.joinsubtext.com/blog/tag/marketing), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [Why You Need to Own Your Audience](https://info.joinsubtext.com/blog/why-you-need-to-own-your-audience) On October 4th, 2021, Facebook (now known as Meta), experienced an outage lasting between 6 and 7... 2 minute read [Read More](https://info.joinsubtext.com/blog/why-you-need-to-own-your-audience) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Marketing](https://info.joinsubtext.com/blog/tag/marketing), [e-commerce](https://info.joinsubtext.com/blog/tag/e-commerce) ## [SMS Texting Generates 17x More Revenue than Email and 12x than Twitter](https://info.joinsubtext.com/blog/texting-generates-17x-more-revenue-than-email-and-12x-than-twitter) Media organizations are thinking non-stop right now about revenue as ad dollars dry up and the... 3 minute read [Read More](https://info.joinsubtext.com/blog/texting-generates-17x-more-revenue-than-email-and-12x-than-twitter) [Prev](https://info.joinsubtext.com/blog/tag/marketing/page/1) [1](https://info.joinsubtext.com/blog/tag/marketing/page/1) [2](https://info.joinsubtext.com/blog/tag/marketing/page/2) Next ### Ready to start texting? 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