--- title: SMS Marketing Blog | Subtext | Media description: Media | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Media [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media) ## [The Internet’s New Gatekeepers: Why AI Is Forcing Publishers to Own Their Audience](https://info.joinsubtext.com/blog/owned-audiences-ai-era) Google just announced the biggest overhaul to Search in nearly 30 years. The familiar list of blue... 3 minute read [Read More](https://info.joinsubtext.com/blog/owned-audiences-ai-era) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Events](https://info.joinsubtext.com/blog/tag/events), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Subtext Spotlight: Things-to-do Channels That Inspire Exploration](https://info.joinsubtext.com/blog/subtext-spotlight-things-to-do) Whether it’s a local festival, a can’t-miss concert, or the perfect weekend market, Subtext clients... 3 minute read [Read More](https://info.joinsubtext.com/blog/subtext-spotlight-things-to-do) [Politics](https://info.joinsubtext.com/blog/tag/politics), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Election Goals and Voting Polls: Using Text Messages to Engage Voters](https://info.joinsubtext.com/blog/political-goals-voting-polls-text-messages-in-elections) Information travels at high speeds in the modern political landscape. Attention spans are... 5 minute read [Read More](https://info.joinsubtext.com/blog/political-goals-voting-polls-text-messages-in-elections) [Politics](https://info.joinsubtext.com/blog/tag/politics), [Media](https://info.joinsubtext.com/blog/tag/media) ## [The Power of Information: Why Citizens Should Sign Up for Political Text Alerts](https://info.joinsubtext.com/blog/why-encourage-readers-to-sign-up-for-political-text-alerts) In an ever-changing political landscape, information is power. An informed citizen is more... 4 minute read [Read More](https://info.joinsubtext.com/blog/why-encourage-readers-to-sign-up-for-political-text-alerts) [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Announcing Subtext for Independent Journalists: Launch a SMS Channel On Us](https://info.joinsubtext.com/blog/subtext-for-independent-journalists) When we first conceived of the idea for Subtext we knew that we wanted to achieve a number of... 2 minute read [Read More](https://info.joinsubtext.com/blog/subtext-for-independent-journalists) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Events](https://info.joinsubtext.com/blog/tag/events), [Music](https://info.joinsubtext.com/blog/tag/music), [Politics](https://info.joinsubtext.com/blog/tag/politics), [Podcasts](https://info.joinsubtext.com/blog/tag/podcasts), [Media](https://info.joinsubtext.com/blog/tag/media), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [Engage Audiences with Evergreen SMS Channels](https://info.joinsubtext.com/blog/evergreen) In a fast-paced digital world where marketing tactics evolve rapidly, SMS marketing shines as a... 3 minute read [Read More](https://info.joinsubtext.com/blog/evergreen) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Podcasts](https://info.joinsubtext.com/blog/tag/podcasts), [Sports](https://info.joinsubtext.com/blog/tag/sports), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Audience Engagement Q&A with Ross Jackson of LockedOn Saints Podcast](https://info.joinsubtext.com/blog/audience-engagement-masterclass-lockedon-saints) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... 6 minute read [Read More](https://info.joinsubtext.com/blog/audience-engagement-masterclass-lockedon-saints) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media), [International](https://info.joinsubtext.com/blog/tag/international) ## [The Future of Canadian News and Social Media](https://info.joinsubtext.com/blog/the-future-of-canadian-news-and-social-media) On June 22, 2023, Canada passed the Online News Act. The act requires internet search engines and... 2 minute read [Read More](https://info.joinsubtext.com/blog/the-future-of-canadian-news-and-social-media) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Build Your Own Adventure - Q&A with Tony Guzman of The Washington Post](https://info.joinsubtext.com/blog/build-your-own-adventures-the-washington-post) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... 4 minute read [Read More](https://info.joinsubtext.com/blog/build-your-own-adventures-the-washington-post) Prev [1](https://info.joinsubtext.com/blog/tag/media/page/1) [2](https://info.joinsubtext.com/blog/tag/media/page/2) [3](https://info.joinsubtext.com/blog/tag/media/page/3) [Next](https://info.joinsubtext.com/blog/tag/media/page/2) ### Ready to start texting? 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