--- title: SMS Marketing Blog | Subtext | Retention description: Retention | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Retention [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Audience Growth](https://info.joinsubtext.com/blog/tag/audience-growth), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Audience Engagement](https://info.joinsubtext.com/blog/tag/audience-engagement) ## [Two-Way Messaging Service: Unprecedented Engagement via Real-Time Customer Conversations](https://info.joinsubtext.com/blog/two-way-text-messaging-enhance-engagement) Every social media post is a lottery ticket. You buy in with your time and creativity, cross your... 6 minute read [Read More](https://info.joinsubtext.com/blog/two-way-text-messaging-enhance-engagement) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [Building Customer Loyalty: A Deep Dive into SMS Loyalty Programs](https://info.joinsubtext.com/blog/building-customer-loyalty-sms-loyalty-programs) Today’s customers have more choices than ever, and earning repeat business takes more than a... 7 minute read [Read More](https://info.joinsubtext.com/blog/building-customer-loyalty-sms-loyalty-programs) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Subscriptions](https://info.joinsubtext.com/blog/tag/subscriptions), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [Creating Subscriber Value Q&A with Sougata Mukherjee of the Triangle Business Journal](https://info.joinsubtext.com/blog/creating-subscriber-value-business-journal) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... 7 minute read [Read More](https://info.joinsubtext.com/blog/creating-subscriber-value-business-journal) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [News](https://info.joinsubtext.com/blog/tag/news), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Texting Can Reduce Subscriber Churn by as Much as 50%](https://info.joinsubtext.com/blog/texting-can-reduce-subscriber-churn-by-as-much-as-50) In this post-pandemic world, it's clear that the subscription era is here to stay. For media... 3 minute read [Read More](https://info.joinsubtext.com/blog/texting-can-reduce-subscriber-churn-by-as-much-as-50) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Being Part of a Subscriber's Life - Q&A With USA Today's Alex Ptachick](https://info.joinsubtext.com/blog/we-want-usa-today-to-be-an-intimate-part-of-our-subscribers-life-qa-with-usa-todays-alex-ptachick) At Subtext, we're fortunate to work with amazing partners across media, sports, entertainment,... 6 minute read [Read More](https://info.joinsubtext.com/blog/we-want-usa-today-to-be-an-intimate-part-of-our-subscribers-life-qa-with-usa-todays-alex-ptachick) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [News](https://info.joinsubtext.com/blog/tag/news), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Subtext as Push Notification - a Q&A With Block Club Chicago](https://info.joinsubtext.com/blog/subtext-as-push-notification-a-qa-with-block-club-chicago) At Subtext, we're fortunate to work with amazing partners across media, sports, entertainment,... 3 minute read [Read More](https://info.joinsubtext.com/blog/subtext-as-push-notification-a-qa-with-block-club-chicago) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Sports](https://info.joinsubtext.com/blog/tag/sports), [News](https://info.joinsubtext.com/blog/tag/news), [Retention](https://info.joinsubtext.com/blog/tag/retention) ## [How NY Post integrated Subtext to retain digital subscribers](https://info.joinsubtext.com/blog/how-nypost-integrated-subtext-to-retain-digital-subscribers) At Subtext, we believe that delivering relevant content and two-way communication with your... 3 minute read [Read More](https://info.joinsubtext.com/blog/how-nypost-integrated-subtext-to-retain-digital-subscribers) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Q&A With NY Post's VP of Product, Michael Liss](https://info.joinsubtext.com/blog/qa-with-ny-posts-michael-liss) At Subtext we're fortunate to work with amazing partners across media, sports, entertainment,... 3 minute read [Read More](https://info.joinsubtext.com/blog/qa-with-ny-posts-michael-liss) ### Ready to start texting? 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