--- title: SMS Marketing Blog | Subtext | Texting Guides description: Texting Guides | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Texting Guides [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Texting 101](https://info.joinsubtext.com/blog/tag/texting-101) ## [SMS Best Practices: How to Build a Better Text Messaging Strategy](https://info.joinsubtext.com/blog/sms-best-practices) SMS gives organizations a direct line to their audience, which also means every message needs to... 9 minute read [Read More](https://info.joinsubtext.com/blog/sms-best-practices) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Feature](https://info.joinsubtext.com/blog/tag/feature), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides) ## [Audience Groups: Build Once. Message Smarter.](https://info.joinsubtext.com/blog/audience-groups) As subscriber lists grow, sending messages is no longer the hardest part. Organizing the audience... 3 minute read [Read More](https://info.joinsubtext.com/blog/audience-groups) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Events](https://info.joinsubtext.com/blog/tag/events), [Playbooks](https://info.joinsubtext.com/blog/tag/playbooks) ## [The Events SMS Playbook: How to Launch and Run a Subtext Channel for Events](https://info.joinsubtext.com/blog/events-playbook) Event communication breaks down in predictable ways: inbox overload, missed schedule changes,... 4 minute read [Read More](https://info.joinsubtext.com/blog/events-playbook) [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides) ## [7 Essential Criteria for Choosing the Right SMS Platform Provider](https://info.joinsubtext.com/blog/how-to-choose-an-sms-platform-provider) Choosing the right SMS platform comes down to seven essentials: message reliability, international... 6 minute read [Read More](https://info.joinsubtext.com/blog/how-to-choose-an-sms-platform-provider) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides) ## [SMS Metrics That Matter: How to Measure Engagement, Growth, and ROI in a Private Channel](https://info.joinsubtext.com/blog/sms-metrics) Measuring SMS performance can feel unfamiliar if you’re used to evaluating email, social, or web... 8 minute read [Read More](https://info.joinsubtext.com/blog/sms-metrics) [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Texting 101](https://info.joinsubtext.com/blog/tag/texting-101) ## [Not All Texts Are Spammy: The Power of Opt-In Messaging with Subtext](https://info.joinsubtext.com/blog/not-all-texts-are-spammy-the-power-of-opt-in-messaging-with-subtext) If you’ve ever been bombarded by political campaign texts, fundraising requests, or random... 4 minute read [Read More](https://info.joinsubtext.com/blog/not-all-texts-are-spammy-the-power-of-opt-in-messaging-with-subtext) [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Texting 101](https://info.joinsubtext.com/blog/tag/texting-101) ## [How to Schedule a Text for SMS Marketing](https://info.joinsubtext.com/blog/how-to-schedule-a-text) SMS marketing has evolved beyond merely crafting the perfect message—delivering it at the perfect... 4 minute read [Read More](https://info.joinsubtext.com/blog/how-to-schedule-a-text) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Texting 101](https://info.joinsubtext.com/blog/tag/texting-101) ## [What Is SMS Marketing: The Beginner’s Guide to Success](https://info.joinsubtext.com/blog/what-is-sms-marketing-the-beginners-guide-to-success) Marketing has always been a strategic way to spread your message and promote your products. With... 6 minute read [Read More](https://info.joinsubtext.com/blog/what-is-sms-marketing-the-beginners-guide-to-success) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [The Beginner's Guide to SMS Marketing: Converting Your Audience](https://info.joinsubtext.com/blog/converting-your-audience-to-sms-subscribers) Every interaction with audiences matters, and SMS marketing has emerged as a powerful and personal... 5 minute read [Read More](https://info.joinsubtext.com/blog/converting-your-audience-to-sms-subscribers) [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Sports](https://info.joinsubtext.com/blog/tag/sports) ## [Engaging Sports Fans Through SMS](https://info.joinsubtext.com/blog/engaging-sports-fans-through-sms) The temperatures are dropping, kids are back in school, and the NFL is back with a vengeance. What... 2 minute read [Read More](https://info.joinsubtext.com/blog/engaging-sports-fans-through-sms) Prev [1](https://info.joinsubtext.com/blog/tag/texting-guides/page/1) [2](https://info.joinsubtext.com/blog/tag/texting-guides/page/2) [Next](https://info.joinsubtext.com/blog/tag/texting-guides/page/2) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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