--- title: SMS Marketing Blog | Subtext | Use Cases (7) description: Use Cases | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. (7) image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Use Cases (7) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Sports](https://info.joinsubtext.com/blog/tag/sports) ## [How Subtext is Transforming Fantasy Football](https://info.joinsubtext.com/blog/how-subtext-is-transforming-fantasy-football) As we approach fall and arguably the most exciting season of the year for every sports fan,... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-subtext-is-transforming-fantasy-football) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [e-commerce](https://info.joinsubtext.com/blog/tag/e-commerce) ## [All the Ways You Can Use Subtext This Holiday Season](https://info.joinsubtext.com/blog/from-shopping-to-recipes-all-the-ways-you-can-use-subtext-this-holiday-season) The holidays are fast approaching, and as many of us will be celebrating with extended family and... 1 minute read [Read More](https://info.joinsubtext.com/blog/from-shopping-to-recipes-all-the-ways-you-can-use-subtext-this-holiday-season) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [Lookout Santa Cruz uses texting to inform their community](https://info.joinsubtext.com/blog/lookout-santa-cruz-uses-texting-to-inform-their-community) Lookout Local, an emerging network of local media outlets, launched its first digital publication... 1 minute read [Read More](https://info.joinsubtext.com/blog/lookout-santa-cruz-uses-texting-to-inform-their-community) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Bilingual](https://info.joinsubtext.com/blog/tag/bilingual) ## [How Organizations Use Text to Engage With Latinx Communities](https://info.joinsubtext.com/blog/how-organizations-are-using-texting-to-engage-with-latinx-communities) Many community and news organizations are using SMS to provide non-English speakers with essential... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-organizations-are-using-texting-to-engage-with-latinx-communities) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Music](https://info.joinsubtext.com/blog/tag/music) ## [How Artists Use Subtext to Connect With Fans](https://info.joinsubtext.com/blog/artists-are-using-subtext-to-create-genuine-connections-with-fans) As social media increasingly becomes a source of clutter, major labels are realizing that less than... 1 minute read [Read More](https://info.joinsubtext.com/blog/artists-are-using-subtext-to-create-genuine-connections-with-fans) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [How Two Small News Outlets Grew Their Texting Audience](https://info.joinsubtext.com/blog/how-two-small-news-outlets-used-grassroots-methods-to-grow-their-texting-audience) There isn't a one size fits all when it comes to growing your texting audience. It is important to... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-two-small-news-outlets-used-grassroots-methods-to-grow-their-texting-audience) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [How USA Today Expanded Olympic Reporting with SMS News](https://info.joinsubtext.com/blog/how-usa-today-expanded-their-olympic-reporting-with-texting) This year’s Olympic games were highly anticipated and USA Today's Audience Development Manager Alex... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-usa-today-expanded-their-olympic-reporting-with-texting) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [USA Today & NOLA.com Use SMS Alert System to Keep Locals Informed](https://info.joinsubtext.com/blog/usa-today-nola.com-use-sms-to-keep-locals-informed-during-hurricane-ida) Hurricane Idaand its fierce category 4 winds have made its way towards Louisiana this past... 1 minute read [Read More](https://info.joinsubtext.com/blog/usa-today-nola.com-use-sms-to-keep-locals-informed-during-hurricane-ida) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [How CNET and Reviewed engage with thousands of shoppers via text](https://info.joinsubtext.com/blog/how-cnet-and-reviewed-engage-with-thousands-of-shoppers-via-text) Everybody loves a good deal and CNET and Reviewed are texting their best finds straight to their... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-cnet-and-reviewed-engage-with-thousands-of-shoppers-via-text) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Media](https://info.joinsubtext.com/blog/tag/media) ## [How Lifestyle Reporters are Using SMS to Expand Their Coverage](https://info.joinsubtext.com/blog/how-lifestyle-reporters-are-using-sms-to-expand-their-coverage) Journalists across the newsroom are using SMS to engage with readers. Subtext’s flexible platform... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-lifestyle-reporters-are-using-sms-to-expand-their-coverage) [Prev](https://info.joinsubtext.com/blog/tag/use-cases/page/6) [4](https://info.joinsubtext.com/blog/tag/use-cases/page/4) [5](https://info.joinsubtext.com/blog/tag/use-cases/page/5) [6](https://info.joinsubtext.com/blog/tag/use-cases/page/6) [7](https://info.joinsubtext.com/blog/tag/use-cases/page/7) [8](https://info.joinsubtext.com/blog/tag/use-cases/page/8) [Next](https://info.joinsubtext.com/blog/tag/use-cases/page/8) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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