--- title: SMS Marketing Blog | Subtext | Use Cases (8) description: Use Cases | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. (8) image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Use Cases (8) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Events](https://info.joinsubtext.com/blog/tag/events), [Sports](https://info.joinsubtext.com/blog/tag/sports) ## [IRONMAN Creates New Communication and Marketing Channel with Subtext](https://info.joinsubtext.com/blog/ironman-creates-new-communication-and-marketing-channel-with-subtext) As we approach summer and restrictions are being lifted across the country, we're taking a deeper... 1 minute read [Read More](https://info.joinsubtext.com/blog/ironman-creates-new-communication-and-marketing-channel-with-subtext) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Creators](https://info.joinsubtext.com/blog/tag/creators) ## [How Dr. Puja Uses Text to Break Down Equity Barriers](https://info.joinsubtext.com/blog/how-dr.-puja-uses-text-to-break-down-equity-barriers) This week we’re highlighting a medical professional and host who takes her own approach on sharing... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-dr.-puja-uses-text-to-break-down-equity-barriers) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [How Tegna's New Brand "Verify This" Is Utilizing Subtext](https://info.joinsubtext.com/blog/how-tegna-is-utilizing-subtext-for-verify-this) This week we’re highlighting a Subtext first: A host launching a text campaign alongside a new... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-tegna-is-utilizing-subtext-for-verify-this) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Media](https://info.joinsubtext.com/blog/tag/media), [Entertainment](https://info.joinsubtext.com/blog/tag/entertainment) ## [How Vanity Fair Used Subtext This Awards Season](https://info.joinsubtext.com/blog/how-vanity-fair-used-subtext-this-awards-season) This week we’re highlighting the super hosts ofLittle Gold Men, the Subtext campaign that... 1 minute read [Read More](https://info.joinsubtext.com/blog/how-vanity-fair-used-subtext-this-awards-season) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [How The Dallas Morning News Uses Subtext For Audience Feedback Loop](https://info.joinsubtext.com/blog/how-the-dallas-morning-news-uses-subtext-to-create-a-feedback-loop) A lesson we see repeated often is that involving subscribers in your content creation process is a... 2 minute read [Read More](https://info.joinsubtext.com/blog/how-the-dallas-morning-news-uses-subtext-to-create-a-feedback-loop) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [Create User Generated Content Using Subtext](https://info.joinsubtext.com/blog/creating-user-generated-content-via-subtext) This time last year we were in the beginning weeks of COVID shutdowns — do you remember the... 2 minute read [Read More](https://info.joinsubtext.com/blog/creating-user-generated-content-via-subtext) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [News](https://info.joinsubtext.com/blog/tag/news), [Media](https://info.joinsubtext.com/blog/tag/media) ## [How USA TODAY Provides Live Trial Coverage Using Subtext](https://info.joinsubtext.com/blog/how-usa-today-provides-live-coverage-using-subtext) A host making history. We’re talking about USA TODAY and their latest Subtext campaign— State of... 2 minute read [Read More](https://info.joinsubtext.com/blog/how-usa-today-provides-live-coverage-using-subtext) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) ## [Leverage Tentpole Events to Grow Your Audience With Subtext](https://info.joinsubtext.com/blog/leverage-tentpole-events) It may be hard to believe, but we did learn something from the first 2020 presidential debate. In... 1 minute read [Read More](https://info.joinsubtext.com/blog/leverage-tentpole-events) [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Podcasts](https://info.joinsubtext.com/blog/tag/podcasts), [Creators](https://info.joinsubtext.com/blog/tag/creators) ## [Podcast Hosts Get 10x the Engagement via Text Than on Social](https://info.joinsubtext.com/blog/podcast-hosts-get-10x-the-engagement-via-text-than-on-social) On Subtext, podcast hosts see 10x fan engagement compared to social channels, giving them a quick... 3 minute read [Read More](https://info.joinsubtext.com/blog/podcast-hosts-get-10x-the-engagement-via-text-than-on-social) [Prev](https://info.joinsubtext.com/blog/tag/use-cases/page/7) [4](https://info.joinsubtext.com/blog/tag/use-cases/page/4) [5](https://info.joinsubtext.com/blog/tag/use-cases/page/5) [6](https://info.joinsubtext.com/blog/tag/use-cases/page/6) [7](https://info.joinsubtext.com/blog/tag/use-cases/page/7) [8](https://info.joinsubtext.com/blog/tag/use-cases/page/8) Next ### Ready to start texting? 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