Wheelin' and Dealin' with SMS

With November just getting started, it means that many retailers are spinning their wheels to conjure up the best consumer deals leading up to Black Friday, through Cyber Monday, and into the holidays and New Year. Even in our current economic state, consumer spending is holding up at +9.1% year-over-year in 2022. This presents an equally lucrative opportunity for many retailers, specifically in e-commerce, to meet these consumers where they're at - right on their phones.

Today, we're showcasing how powerful SMS is for e-commerce clients when it comes to delivering the best deals to their audience and driving the most affiliate revenue. 


CNET has been a long-standing player in the deals game and has been providing consumers with the hottest and best deals delivered via SMS with their CNET Deals campaign. During their Amazon Prime push, each broadcast boasted a 15%+ CTR (click-through rate) compared to the industry benchmark of 2.3% CTR via email. 


Here's the Deal with Reviewed

The editors at Reviewed USA TODAY run the Here's the Deal with Reviewed campaign to get ahead of the upcoming holiday shopping and their subscribers couldn't be more excited. They're already lining up some of the best Black Friday deals of the year and will keep subscribers in the know 

Texts 2

Kitchn by Apartment Therapy

Apartment Therapy has run multiple campaigns with Subtext, including their latest e-commerce campaign Cook/Shop. It's a way for subscribers to find great deals on stuff for their kitchen. Apartment Therapy texts deals weekly from the latest Prime Day deals to Wayfair's Way Day sales to favorites they've compiled themselves, they've got their audience covered.

Cook Shop

Shopping Guide Best Practices

Now that you've seen how powerful it can be, it's easy to get started! Here's a complete list of our best recommendations to kick off your next shopping campaign to a booming start:

  • Be Unique - Send personable and helpful product recommendations 
  • Do the 'dirty' work - Channel your inner deal wizardry and share those coupon codes, links, instructions, etc. 
  • Curated lists - Focus on gift giving and share curated lists tailored to the recipient. Think: "Best gifts for the techie in your family", "Must-have items for the new mom in your friend group”, or “Holiday gifts for every type of Dad”.
  • Send photos - Take it for a test ride … and send photos! We know sending photos and links instantly increases subscriber engagement
  • Follow up - Popular deals go fast--help those last-minute shoppers with a text about restocks!


Key Takeaways

We're online shopping more than ever, with 66% of consumers identifying their phones as their single most important shopping tool.

  • More clicks - Consumer deals via SMS have an average 10 - 20% CTR compared to 0.5 - 2% through other mediums of communication.
  • Higher conversion - Holiday deals delivered through Subtext get more affiliate link clicks which increase the likelihood of purchase. Simple math!
  • Better engagement - Users know what they want and will actively seek your advice on the best promotions. Let your subscribers curate your next set of deals! 
With many retailers anticipating a comeback shopping season, Black Friday-level discounts are already live. So if you'd like to get started on curating a shopping campaign yourself, we can help! Reach out here.
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