--- title: "Case Study: Morning Brew Inc" description: Since 2023, Morning Brew Inc. has used Subtext for event communications—36%+ CTR on agenda texts, giveaways, post-event surveys & real-time updates for 300+ attendees. image: https://info.joinsubtext.com/hubfs/Morning%20Brew%20featured%20imageb.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![Morning Brew New header logo](https://info.joinsubtext.com/hs-fs/hubfs/Morning%20Brew%20New%20header%20logo.png?width=400&height=54&name=Morning%20Brew%20New%20header%20logo.png "Morning Brew New header logo") # How Morning Brew Inc. Made Texting Essential to Their Event Experience Since 2023, Morning Brew Inc. has relied on Subtext as their primary attendee communication tool for their annual Marketing Brew Summit. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![Morning Brew Results Header new](https://info.joinsubtext.com/hubfs/Morning%20Brew%20Results%20Header%20new.png "Morning Brew Results Header new") ###### Challenge [Morning Brew Inc.](https://morningbrewinc.com/) needed a reliable, direct, and personalized communication channel for their [Marketing Brew Summit](https://www.marketingbrew.com/events/marketing-brew-summit), an event that brings together 300 marketers each year. They needed a tool to: - Share critical event details with attendees. - Provide real-time answers to attendee questions. - Boost engagement and ensure attendees have easy access to essential resources, such as the agenda. Traditional email wasn’t always effective—important messages were sometimes missed or filtered into spam folders. Morning Brew Inc. sought a solution that could cut through the noise and reach attendees instantly. ###### Solution Since 2023, Morning Brew Inc. has relied on Subtext as their primary attendee communication tool for the Marketing Brew Summit. With Subtext, setup was simple: they imported attendees’ mobile numbers directly into the platform, allowing them to start texting participants right away. They also utilized the scheduling feature to pre-plan and automate important messages, which made managing communications on the day of the event much easier for their team. Beyond logistics, Morning Brew Inc. took full advantage of Subtext’s capabilities during and after the event: - Collected questions for panels in real time, ensuring attendee voices shaped the conversation. - **Ran giveaways** for attendees, including three $100 gift cards, which boosted excitement and engagement. - **Sent alerts** with panel times and locations to keep attendees on schedule. - **Promoted their new Marketing Brew weekly show** with a link to the latest episode, extending the brand experience beyond the summit. - **Distributed a post-event survey** with a giveaway incentive to gather valuable feedback and insights for future events. ![Horizontal Quote Morning Brew](https://info.joinsubtext.com/hubfs/Horizontal%20Quote%20Morning%20Brew.png "Horizontal Quote Morning Brew") ![Morning Brew Broadcast example new](https://info.joinsubtext.com/hubfs/Morning%20Brew%20Broadcast%20example%20new.png "Morning Brew Broadcast example new") ###### Results This multi-faceted use of Subtext allowed Morning Brew Inc. to: - Deliver important updates with guaranteed visibility. - Enable **1:1 attendee communication** with staff, allowing participants to ask questions and get quick responses. - Streamline event-day communications by scheduling and automating key messages. - Enhance attendee engagement with interactive features like Q&A and giveaways. By using Subtext, Morning Brew Inc. elevated their event communications, building stronger connections with attendees and ensuring every participant felt supported and informed. Subtext not only improved attendee engagement but also made operations smoother for staff through scheduling and automation. ![Marketing Brew platform conversation HT B](https://info.joinsubtext.com/hubfs/Marketing%20Brew%20platform%20conversation%20HT%20B.png "Marketing Brew platform conversation HT B") Since 2023, Subtext has been the **main attendee communication tool** at the Marketing Brew Summit, driving consistent success and demonstrating the importance of direct text messaging as an event strategy. ![Morning Brew Results new](https://info.joinsubtext.com/hs-fs/hubfs/Morning%20Brew%20Results%20new.png?width=800&height=196&name=Morning%20Brew%20Results%20new.png "Morning Brew Results new") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case_studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![NYP New York Post](https://info.joinsubtext.com/hs-fs/hubfs/NYP%20New%20York%20Post.png?width=404&name=NYP%20New%20York%20Post.png "NYP New York Post")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Subscriber Benefit](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) Offered paid subscribers exclusive access to their favorite sports reporters [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? 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