--- title: "Case Study: The Spokesman Review" description: Learn how The Spokesman Review boosted subscriber retention by 82% through timely, targeted texts to at-risk subscribers. image: https://info.joinsubtext.com/hubfs/Spokesman%20Review.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![spokesman new header logo](https://info.joinsubtext.com/hs-fs/hubfs/spokesman%20new%20header%20logo.png?width=521&height=61&name=spokesman%20new%20header%20logo.png "spokesman new header logo") ### 82% Retention Lift and 38× ROI: How The Spokesman Review Reduced Involuntary Churn with Subtext By layering Subtext into their retention strategy, The Spokesman Review team found a low-lift, high-impact solution that cut through inbox noise and delivered timely nudges straight to the user’s phone. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![The Spokesman Review Results Header](https://info.joinsubtext.com/hubfs/The%20Spokesman%20Review%20Results%20Header.png "The Spokesman Review Results Header") ###### Challenge [The Spokesman Review](https://www.spokesman.com/) was facing a persistent challenge in retaining a segment of digital subscribers whose subscriptions were being terminated due to missed or failed payments. Despite being targeted with a 10-email retention sequence, this group was still not converting. Prior to using Subtext, this specific audience segment had a 91.42%+ churn rate—a costly drop-off in both audience engagement and recurring revenue.
 ###### Solution In an effort to engage soon-to-be lapsed subscribers, [The Spokesman Review](https://joinsubtext.com/c/spokesmanreview) launched a service expiration win-back campaign using Subtext. The strategy targeted users who were within the “red zone” (\<7 days before a stop). Instead of relying on traditional email outreach, the team used Subtext’s segmentation tools to send targeted text messages reminding these users that their payment was due and encouraging them to renew. By layering Subtext into their retention strategy, the team found a low-lift, high-impact solution that cut through inbox noise and delivered timely nudges straight to the user’s phone. ![The Spokesman-Review Broadcast example2](https://info.joinsubtext.com/hubfs/The%20Spokesman-Review%20Broadcast%20example2.png "The Spokesman-Review Broadcast example2") ![Horizontal Quote Tyler Pisani Spokesman Review](https://info.joinsubtext.com/hs-fs/hubfs/Horizontal%20Quote%20Tyler%20Pisani%20Spokesman%20Review.png?width=1615&height=519&name=Horizontal%20Quote%20Tyler%20Pisani%20Spokesman%20Review.png "Horizontal Quote Tyler Pisani Spokesman Review") ###### Results The win-back campaign produced remarkable results, generating $17,866 in recovered revenue in Q3. For every dollar The Spokesman Review invested, Subtext delivered more than 38 times the return—a clear sign of the campaign’s efficiency and impact. On average, each individual text drove $22 in recovered revenue, showcasing the power of timely, direct engagement with at-risk subscribers. Building on that success, the team expanded the campaign to reach subscribers with expiring or declined credit cards. This proactive outreach prompted 39% of those contacted to update their payment method, preventing churn before it began. ![Horizontal Quote Aaron Kotarek Spokesman Review2](https://info.joinsubtext.com/hs-fs/hubfs/Horizontal%20Quote%20Aaron%20Kotarek%20Spokesman%20Review2.png?width=1615&height=598&name=Horizontal%20Quote%20Aaron%20Kotarek%20Spokesman%20Review2.png "Horizontal Quote Aaron Kotarek Spokesman Review2") ![The Spokesman Review Results](https://info.joinsubtext.com/hs-fs/hubfs/The%20Spokesman%20Review%20Results.png?width=800&height=196&name=The%20Spokesman%20Review%20Results.png "The Spokesman Review Results") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![MMA Shark3](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark3.png?width=404&name=MMA%20Shark3.png "MMA Shark3")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Create a Business](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) Sports handicapper Paul the MMA shark turned his hobby into a business that earns $22k a month [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo?hsLang=en) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. [LinkedIn](https://www.linkedin.com/company/joinsubtext/) [X (Twitter)](https://twitter.com/joinsubtext) [Instagram](https://www.instagram.com/joinsubtext/) [Facebook](https://www.facebook.com/JoinSubtext/) --- --- Help - [Host Portal](https://help.joinsubtext.com/?hsLang=en) - [FAQs](https://joinsubtext.com/faq) - [Developers](https://joinsubtext.com/docs/api) - [Contact Us](https://info.joinsubtext.com/contact_us?hsLang=en) --- About - [About Subtext](https://info.joinsubtext.com/sms-platform-faq-subtext-sms-marketing-engagement?hsLang=en) - [Features](https://info.joinsubtext.com/features?hsLang=en) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Press](https://info.joinsubtext.com/press-mentions?hsLang=en) --- Legal - [Website User Agreement](https://info.joinsubtext.com/alm-user-agreement?hsLang=en) - [Website Privacy Policy](https://info.joinsubtext.com/alm-privacy-notice?hsLang=en)