The Spokesman Review was facing a persistent challenge in retaining a segment of digital subscribers whose subscriptions were being terminated due to missed or failed payments. Despite being targeted with a 10-email retention sequence, this group was still not converting. Prior to using Subtext, this specific audience segment had a 91.42%+ churn rate—a costly drop-off in both audience engagement and recurring revenue.


The win-back campaign produced remarkable results, generating $17,866 in recovered revenue in Q3. For every dollar The Spokesman Review invested, Subtext delivered more than 38 times the return—a clear sign of the campaign’s efficiency and impact. On average, each individual text drove $22 in recovered revenue, showcasing the power of timely, direct engagement with at-risk subscribers.

Building on that success, the team expanded the campaign to reach subscribers with expiring or declined credit cards. This proactive outreach prompted 39% of those contacted to update their payment method, preventing churn before it began.