--- title: "Case Study: MMA Sports Handicapper Earns $22k per Month" description: Learn how MMA Shark premium sports handicapping service utilized Subtext to turn his hobby into a business that brings in $22k a month in this case study. image: https://info.joinsubtext.com/hubfs/Subtext%20x%20MMA%20Shark.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![MMA Shark New header logo](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark%20New%20header%20logo.png?width=190&height=61&name=MMA%20Shark%20New%20header%20logo.png "MMA Shark New header logo") ### MMA Sports Handicapper Earns $22k per Month The Subtext team worked with Paul the MMA Shark to launch a paid subscription SMS channel for $109/mo where he offered subscribers the latest information and picks sent straight to their phone. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![MMA Shark Header new](https://info.joinsubtext.com/hubfs/MMA%20Shark%20%20Header%20new.png "MMA Shark Header new") ###### Challenge MMA Shark is a premium sports handicapping service focused on the growing industry of Mixed Martial Arts.The founder, Paul had a growing Facebook group where he gave out high performing MMA outcomes and picks for free. Paul came to Subtext to figure out how he can both monetize and grow his business. ###### Solution The Subtext team worked with Paul the MMA Shark to launch a paid subscription campaign for $109/mo where he offered subscribers the latest information and picks sent straight to their phone. Paul is often crunching numbers  until the last minute, making text the best medium to get his subscribers the latest information before they place their bets. Paul leveraged his established Facebook group to grow subscribers as well as ran promotional ads across top MMA sites. ![MMA Shark broadcast example](https://info.joinsubtext.com/hubfs/MMA%20Shark%20broadcast%20example.png "MMA Shark broadcast example") ###### Results Paul quickly turned his hobby into a successful, scalable business.  With only 2% churn and a growing audience, Paul's MMA Shark campaign is helping him earn over $22K a month in gross revenue.Paul was able to foster personal relationships, aid in retention, and convert his audience into long term fans using Subtext. ![Horizontal Quote MMA Shark Paul](https://info.joinsubtext.com/hubfs/Horizontal%20Quote%20MMA%20Shark%20Paul.png "Horizontal Quote MMA Shark Paul") ![MMA Shark Results new](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark%20Results%20new.png?width=800&height=196&name=MMA%20Shark%20Results%20new.png "MMA Shark Results new") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![NYP](https://info.joinsubtext.com/hs-fs/hubfs/NYP.png?width=404&name=NYP.png "NYP")](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) #### [Subscriber Benefit](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) Offered paid subscribers exclusive access to their favorite sports reporters [![The Battles End](https://info.joinsubtext.com/hubfs/The%20Battles%20End.png "The Battles End")](https://info.joinsubtext.com/battles-end-case-study-0?hsLang=en) #### [Drive Donations](https://info.joinsubtext.com/battles-end-case-study-0?hsLang=en) Raised over $100k in 24 hours for FSU's NIL Collective ### Ready to start texting? 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