--- title: "Case Study: 17% Engagement for Vox Media's Live Q&A" description: Learn about how Vox Media hosted a live Q&A via Subtext around the presidential debates, resulting in an overall 17% engagement rate. 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[Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![VOX Results Header](https://info.joinsubtext.com/hubfs/VOX%20Results%20Header.png "VOX Results Header") ###### Challenge Vox wanted to directly connect with their audience around the presidential debates, giving a loyal group of followers access to one of their most popular journalists, Matt Yglesias. With social media fatigue at an all-time high, Vox was looking for a way to reach their audience on a convenient, intentional and non-algorithmic channel.   ###### Solution The Vox team, lead by Matt Yglesias, used Subtext to provide updates the night of the debate followed by a live Q&A the next morning. In the days leading up and throughout the first presidential debate, Vox invited a segment of their political junkie audience to submit hot takes and questions. Matt then took his best shot at answering them the next morning in a live Q&A.  ![Vox case study micro animation](https://info.joinsubtext.com/hubfs/Vox%20case%20study%20micro%20animation.gif "Vox case study micro animation") ###### Results Needless to say with 889 messages, the team was floored by the outreach from the audience. The team followed up with this loyal audience after the Q&A to introduce them to Vox’s new financial contributors program, and are looking ahead for ways to continue to engage this key segment.  ![Horizontal Quote Vox Hickman](https://info.joinsubtext.com/hubfs/Horizontal%20Quote%20Vox%20Hickman.png "Horizontal Quote Vox Hickman") ![VOX Results](https://info.joinsubtext.com/hs-fs/hubfs/VOX%20Results.png?width=800&height=196&name=VOX%20Results.png "VOX Results") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![MMA Shark3](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark3.png?width=404&name=MMA%20Shark3.png "MMA Shark3")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Create a Business](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) Sports handicapper Paul the MMA shark turned his hobby into a business that earns $22k a month [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? 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