--- title: "Case Study: Town of Andover Drives Community Engagement" description: See how the Town of Andover, MA uses Subtext's SMS platform to keep their 37,000+ residents informed and create meaningful community engagement. image: https://info.joinsubtext.com/hubfs/Subtext%20x%20Andover.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![Andover Header Logonew](https://info.joinsubtext.com/hs-fs/hubfs/Andover%20Header%20Logonew.png?width=270&height=83&name=Andover%20Header%20Logonew.png "Andover Header Logonew") # Town of Andover Drives Community Engagement With Subtext Subtext provided the Andover team with a community engagement tool that empowered them to meet residents where they were (their phones). [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![Andover Results Header new](https://info.joinsubtext.com/hubfs/Andover%20Results%20Header%20new.png "Andover Results Header new") # Challenge Local governments across the United States struggle to reach, inform, and engage their communities. Having historically relied on local media to disseminate important information, the decline in newsroom budgets and staff members have created new communication challenges. And while social media and email are somewhat effective, messages ultimately get lost in the clutter. The Andover Town Manager’s Office was challenged with finding new ways to connect with their 37,000 residents effectively. # Solution Subtext provided the Andover team with a community engagement tool that empowered them to meet residents where they were (their phones) and provided the municipality a direct line to their most engaged community members, in a private forum. The team launched “Andover Insider: Town Hall Text Line” which was described to the community as “a powerful new way for residents to stay informed about what's going on at Andover Town Offices and around the community.” The team sent weekly texts from the Town Manager and his team about projects, events, and programs in Andover, ensuring their insider text line was the first to know any big news. ![Andover broadcast example copy](https://info.joinsubtext.com/hubfs/Andover%20broadcast%20example%20copy.png "Andover broadcast example copy") # Results The Town of Andover saw an overwhelming response from residents who went out of their way to thank them for this service. Within the first month, they saw a subscriber growth rate of 124%. After just 3 months, they are already 75% of the way to their yearly subscriber goal with a less than 4% churn rate. Andover employed the channel to drive resident participation in the Participatory Capital Budget program after receiving only 12 project proposals using their traditional communication channels. Once they texted a reminder, the team was blown away by their ability to activate residents, receiving over 20 additional submissions overnight immediately. ![Horizontal Quote Andover copy](https://info.joinsubtext.com/hubfs/Horizontal%20Quote%20Andover%20copy.png "Horizontal Quote Andover copy") ![Andover Results new](https://info.joinsubtext.com/hubfs/Andover%20Results%20new.png "Andover Results new") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Bill Dickason](https://info.joinsubtext.com/hubfs/Bill%20Dickason.png "Bill Dickason")](https://info.joinsubtext.com/bill-dickason-case-study-0?hsLang=en) #### [Drive Sales](https://info.joinsubtext.com/bill-dickason-case-study-0?hsLang=en) Sent 1-2 text messages per month to customers for 12 months to drive $231K in gross profit [![Talk Media-1](https://info.joinsubtext.com/hs-fs/hubfs/Talk%20Media-1.png?width=724&name=Talk%20Media-1.png "Talk Media-1")](https://info.joinsubtext.com/talk-media-case-study-0?hsLang=en) #### [Events](https://info.joinsubtext.com/talk-media-case-study-0?hsLang=en) Utilized SMS to engage attendees leading up to and during the event resulting in 36% engagement [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? 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