The auto industry has been stuck using antiquated communication tools to engage with prospects for many years. The team at Bill Dickason Chevrolet was looking for an innovative solution to communicate with new and existing customers.
Solution
Bill Dickason Chevrolet launched an SMS marketing campaign. The team focused on sending 1-2 texts per month to inform existing customers of monthly service specials or promotions on new and used vehicles. Using Subtext’s tagging and segmentation feature, they were able to target customers based on type (trucks and sedans) or condition (new and used). Each text included a CTA with a link to schedule an appointment or a number to call.
Results
Bill Dickason Chevrolet saw prospects that came in from text were more likely to convert to sales. For their December holiday offer, the team saw an engagement rate of 7% via text compared to less than 1% engagement via email. Bill Dickason Chevrolet credited Subtext with 3 new vehicle sales and 1 used vehicle sale that month. This new communication line allows the dealership to have a direct line of communication with customers for years to come.
