How Morning Brew Inc. Made Texting Essential to Their Event Experience
Challenge
Morning Brew Inc. needed a reliable, direct, and personalized communication channel for their Marketing Brew Summit, an event that brings together 300 marketers each year. They needed a tool to:
- Share critical event details with attendees.
- Provide real-time answers to attendee questions.
- Boost engagement and ensure attendees have easy access to essential resources, such as the agenda.
Traditional email wasn’t always effective—important messages were sometimes missed or filtered into spam folders. Morning Brew Inc. sought a solution that could cut through the noise and reach attendees instantly.
Solution
Since 2023, Morning Brew Inc. has relied on Subtext as their primary attendee communication tool for the Marketing Brew Summit. With Subtext, setup was simple: they imported attendees’ mobile numbers directly into the platform, allowing them to start texting participants right away. They also utilized the scheduling feature to pre-plan and automate important messages, which made managing communications on the day of the event much easier for their team.
Beyond logistics, Morning Brew Inc. took full advantage of Subtext’s capabilities during and after the event:
- Collected questions for panels in real time, ensuring attendee voices shaped the conversation.
- Ran giveaways for attendees, including three $100 gift cards, which boosted excitement and engagement.
- Sent alerts with panel times and locations to keep attendees on schedule.
- Promoted their new Marketing Brew weekly show with a link to the latest episode, extending the brand experience beyond the summit.
- Distributed a post-event survey with a giveaway incentive to gather valuable feedback and insights for future events.
Results
This multi-faceted use of Subtext allowed Morning Brew Inc. to:
- Deliver important updates with guaranteed visibility.
- Enable 1:1 attendee communication with staff, allowing participants to ask questions and get quick responses.
- Streamline event-day communications by scheduling and automating key messages.
- Enhance attendee engagement with interactive features like Q&A and giveaways.
By using Subtext, Morning Brew Inc. elevated their event communications, building stronger connections with attendees and ensuring every participant felt supported and informed. Subtext not only improved attendee engagement but also made operations smoother for staff through scheduling and automation.
Since 2023, Subtext has been the main attendee communication tool at the Marketing Brew Summit, driving consistent success and demonstrating the importance of direct text messaging as an event strategy.
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