82% Increase In Digital Subscriber Retention With The Spokesman Review 

In an effort to engage soon-to-be lapsed subscribers, The Spokesman Review launched a service expiration win-back campaign using Subtext. The strategy targeted users who were 2–8 days from subscription expiration. Instead of relying on traditional email outreach, the team used Subtext’s segmentation tools to send targeted text messages reminding these users that their payment was due and encouraging them to renew.

By layering Subtext into their retention strategy, the team found a low-lift, high-impact solution that cut through inbox noise and delivered timely nudges straight to the user’s phone.

The win-back campaign proved highly effective. On average, the campaign converted 15.67% of contacts each week, resulting in a measurable increase in revenue and customer retention. The campaign saved approximately $3,520 per month in recurring revenue, with an average of 63 lapsed subscribers re-engaging each week.

Over the first six weeks of the campaign, The Spokesman Review saw an impressive $7,987 in recovered payments, demonstrating that even a small-scale, highly targeted text campaign can move the needle in a meaningful way.