--- title: "Case Study: The New York Post Premium Subscriber Benefit" description: Learn how the New York Post leveraged Subtext to launch Post Sports+ and foster intimate connections between paid subscribers and favorite sports reporters. image: https://info.joinsubtext.com/hubfs/Subtext%20x%20nyp2-1.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![NYP-1](https://info.joinsubtext.com/hs-fs/hubfs/NYP-1.png?width=300&height=66&name=NYP-1.png "NYP-1") ### Premium Subscriber Benefit for Post Sports+ Members By leveraging Subtext, New York Post gave its Post Sports+ subscribers intimate access to their favorite reporters, adding a member benefit that increased retention. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![NYP Results Header](https://info.joinsubtext.com/hs-fs/hubfs/NYP%20Results%20Header.png?width=660&height=737&name=NYP%20Results%20Header.png "NYP Results Header") ###### Challenge  The New York Post was launching Post Sports+, a premium paid digital subscription focusing on sports. The team had two primary goals for this program. 1. To create an intimate, exclusive and high value experience for premium subscribers. 2. To provide a platform for passionate sports fans to engage on the topics they care deeply about with the sports writers they already felt they had a relationship with. ![NY Post Sports +](https://info.joinsubtext.com/hubfs/NY%20Post%20Sports%20+.jpg "NY Post Sports +") ###### Solution  With the launch of Sports+, the team offered four sports analysis text campaigns, each hosted by a popular sports columnist. The ability to text directly with these reporters was exclusively offered as an added value element to the membership and integrated into the digital subscription sign-up process, giving subscribers the option to opt into any or all of the campaigns. By leveraging Subtext, New York Post gave its Post Sports+ subscribers intimate access to their favorite reporters, adding a member benefit that they learned quickly was desired. ![Horizontal Quote NYP Sports+ Liss2](https://info.joinsubtext.com/hs-fs/hubfs/Horizontal%20Quote%20NYP%20Sports+%20Liss2.png?width=1613&height=380&name=Horizontal%20Quote%20NYP%20Sports+%20Liss2.png "Horizontal Quote NYP Sports+ Liss2") ###### Results  Following the integration, 25% of Post Sports+ subscribers opted into at least 1 texting campaign, with over 41% of those subscribers opting into two or more campaigns. Reporters loved the instant feedback they were able to receive, which in turn, helped them create more personalized content for the platform. After gaining positive feedback from subscribers and reporters alike, the team retargeted their SMS audience across campaigns and invited them to follow a new NFL Draft campaign, 87% of which were retained. The technical differentiation of Subtext has allowed Post Sports+ writers to drive engagement and strengthen their relationship with subscribers in a unique and personal way. ![Horizontal Quote NYP Sports+ Mollie Walker2](https://info.joinsubtext.com/hs-fs/hubfs/Horizontal%20Quote%20NYP%20Sports+%20Mollie%20Walker2.png?width=1613&height=456&name=Horizontal%20Quote%20NYP%20Sports+%20Mollie%20Walker2.png "Horizontal Quote NYP Sports+ Mollie Walker2") ![NYP Results](https://info.joinsubtext.com/hs-fs/hubfs/NYP%20Results.png?width=800&height=221&name=NYP%20Results.png "NYP Results") #### Video Case Study Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![MMA Shark3](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark3.png?width=404&name=MMA%20Shark3.png "MMA Shark3")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Create a Business](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) Sports handicapper Paul the MMA shark turned his hobby into a business that earns $22k a month [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo?hsLang=en) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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