New Content Ideas Generated Through 1MTS Engaging Their Core Audience
Challenge
1 Minute Talk Show wanted to deliver something unique and exclusive to their super fans, who engage most often with the show. While the team has large social followings, they were looking for a direct and personalized way to reach this segment of their audience.
Solution
1MTS has brought their audience into the content creation process by giving them access to a chat between the hosts via Subtext. They intentionally built the campaign by asking fans to DM them their numbers in order to be added . After building a base of supporters via Subtext, they opened up the campaign to their Instagram followers by adding the “Text” to their profile and sharing the number in their IG stories. They use the campaign three main ways:
- to share exclusive content
- to bring their fans into the content creation process
- to give this audience a peak into their content creation process
1MTS has gained insight into who their “superfans” are and what type of content they like most, while in turn, rewarding them with this exclusive experience. The audience collaboration has led to an entirely new series, Behind the Scenes, giving fans a chance to see their video creation process from start to finish, and all those outtakes too!
Results
1MTS has gained insight into who their “superfans” are and what type of content they like most, while in turn, rewarding them with this exclusive experience. The audience collaboration has led to an entirely new series, Behind the Scenes, giving fans a chance to see their video creation process from start to finish, and all those outtakes too!
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