Drive Readership and Engagement Around Breaking News With SMS:
Through the Lens of the 2024 General Election.
What You'll Learn
In this session, Subtext's Chief Strategy Officer David Cohn will cover how newsrooms incorporate SMS into their existing breaking news strategy to break through the digital clutter and effectively reach audiences. We'll walk through real examples of newsrooms who are effectively texting their audience to:
- Create moments of authentic interaction to build audience loyalty
- Drive repeat website traffic
- Capture key first-party data
- Reduce subscriber churn
What you'll leave with:
- Actionable ways to leverage SMS for your newsroom
- An understanding of how to weaponize the power of one-to-one, one-to-many and two-way communication
- Text messaging best practices for breaking news
About Subtext
Subtext is an award-winning conversation platform that connects brands and individuals with their biggest fans through text messaging. By making direct connections with their fans, Subtext hosts have the ability to communicate one on one or at scale. Subtext customers include Washington Post, Conde Nast, USA Today Network, Punchbowl News and Sony Music.
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