--- title: "Case Study: WEHCO" description: Learn how WEHCO re-engaged lapsed digital subscribers using Subtext, driving a 350%+ increase in conversion rate. image: https://info.joinsubtext.com/hubfs/Subtext%20x%20Wehco.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features?hsLang=en)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies?hsLang=en) - [Blog](https://info.joinsubtext.com/blog?hsLang=en) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![wehco media new logo header](https://info.joinsubtext.com/hs-fs/hubfs/wehco%20media%20new%20logo%20header.png?width=254&height=83&name=wehco%20media%20new%20logo%20header.png "wehco media new logo header") ### Re-Activating Digital Subscribers at WEHCO Using Subtext WEHCO's transition from email to SMS marketing exemplifies the power of adopting innovative communication methods to enhance customer engagement and retention. [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ![wehco media Header new](https://info.joinsubtext.com/hubfs/wehco%20media%20Header%20new.png "wehco media Header new") # Challenge  In the competitive landscape of media and digital subscriptions, customer reactivation is crucial for sustaining revenue. [WEHCO Media](https://www.wehco.com/), a leading multimedia company that publishes various newspapers and digital platforms, faced challenges re-engaging lapsed digital subscribers. Despite ongoing email campaigns to encourage lapsed subscribers to return, WEHCO encountered a decline in engagement rates and subscription renewals. With a significant digital subscriber base, the company recognized the importance of re-engaging lapsed subscribers to maintain a steady revenue stream. # Solution  To address the challenges associated with email marketing, WEHCO decided to implement an SMS marketing strategy with Subtext. This approach involved the following key steps: - **Data Collection:** WEHCO compiled a list of mobile numbers from their lapsed digital subscribers and imported them into the Subtext platform, ensuring compliance with data protection regulations.  - **Direct & Instant Messaging:** The team crafted compelling text messages with the same re-activation offer sent by email. Texts are sent instantly & directly to lapsed subscribers in a medium where 95% of messages are read within 3 minutes. - **Testing and Optimization:** Initial tests were conducted using the [Chattanooga Times Free Press](https://www.timesfreepress.com/) and [Arkansas Democrat-Gazette](https://www.arkansasonline.com/) to gauge the effectiveness of SMS compared to email. ![Wehco media broadcast example](https://info.joinsubtext.com/hubfs/Wehco%20media%20broadcast%20example.png "Wehco media broadcast example") # Results  After the implementation of Subtext, a total of 5 text messages led to outstanding results:  - **350%+ Increase in Reactivated Subscriptions:** By utilizing SMS, WEHCO achieved a remarkable increase in reactivated digital subscriptions, outperforming previous email campaign results. - **Improved Engagement Rates:** SMS messages garnered significantly higher open and response rates compared to email, demonstrating the effectiveness of direct and immediate communication. ![Subtext Vs EMAIL WEHCO MEDIA](https://info.joinsubtext.com/hubfs/Subtext%20Vs%20EMAIL%20WEHCO%20MEDIA.png "Subtext Vs EMAIL WEHCO MEDIA") The success of this initial Subtext implementation has encouraged WEHCO to expand their SMS strategy to their other newspapers. This transition from email to SMS marketing exemplifies the power of adopting innovative communication methods to enhance customer engagement and retention. ![wehco media Results new](https://info.joinsubtext.com/hs-fs/hubfs/wehco%20media%20Results%20new.png?width=800&height=196&name=wehco%20media%20Results%20new.png "wehco media Results new") Start Your Success Story Today [Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en) ### [See All Of Our Customer Success Stories](https://info.joinsubtext.com/case-studies?hsLang=en) [![Buckeye Talk2](https://info.joinsubtext.com/hubfs/Buckeye%20Talk2.png "Buckeye Talk2")](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) #### [Drive Revenue](https://info.joinsubtext.com/buckeye-talk-case-study-0?hsLang=en) Launched a campaign accompanying their successful podcast earning $50k in revenue [![NYP New York Post](https://info.joinsubtext.com/hs-fs/hubfs/NYP%20New%20York%20Post.png?width=404&name=NYP%20New%20York%20Post.png "NYP New York Post")](https://info.joinsubtext.com/mma-shark-case-study-0?hsLang=en) #### [Subscriber Benefit](https://info.joinsubtext.com/new-york-post-case-study-0?hsLang=en) Offered paid subscribers exclusive access to their favorite sports reporters [![Prime Day Texts2](https://info.joinsubtext.com/hubfs/Prime%20Day%20Texts2.png "Prime Day Texts2")](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) #### [Affiliate Marketing](https://info.joinsubtext.com/prime-day-case-study-0?hsLang=en) Drove revenue by delivering Amazon Prime deals directly to subscribers phones ### Ready to start texting? 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