Nessa Barrett's Phone Number Tree Creates Buzz | Subtext

If you can get Gen Zers to pick up their phones to use the actual call function, you’ve struck LITERAL GOLD. And that’s precisely what Nessa Barrett did when she dropped her new American Jesus Hotline on May 12th. Raking in thousands of calls in the first weekend, Nessa proved that fans still yearn for an immersive experience. 

The Phone Tree

Nessa Barrett understood the phone tree assignment. Like other artists, such as Maggie Rogers, Nessa created a multi-step experience for her fans by giving them different options to press and explore.

Fans could:

• Leave a voicemail
• Hear Nessa's newest single
• AND...listen to an unreleased clip of a new song 🎶

Yup, she gave fans the MOST exclusive access.

The Sky TRULY is the Limit

In a time where content is dropped every second, and your “new” idea is old a minute later, it can be hard to stand out.

But, Nessa and her team thought outside the box and dropped a clever video of Nessa taking a walk, ripping the hotline number off of a sign, and calling it herself. Fans were so intrigued, they had to give the number a call for themselves to see what could be on the other end of the line.

Capitalize on Your Social Presence

Nessa took full advantage of her social presence, dropping her promotional video for the hotline on Twitter, Instagram, and TikTok. With a combined audience of over 20 million followers, the video has been viewed over 4 million times on TikTok alone.

Key Takeaways

Giving fans a one-of-a-kind experience with their favorite artist pays off every time.

• Think Outside the Box-No idea is too big or too out there. Promotional videos and easter eggs will grab your fan’s attention and keep them wanting more.
• Give fans the chance to connect-Social media is highly saturated, so give your fans a personal way to connect directly with their favorite artists
• Promote where you are already connecting with your fans-Work smarter, not harder. Drop easter eggs and creative promotions where you already engage with your audience.
• VIP Access-Giving fans a taste of something no one else can have is truly the ultimate value prop and will keep fans coming back for more.

If you are interested in exploring Subtext’s phone tree set up, schedule a demo with the Subtext team.