--- title: Nessa Barrett's Phone Number Tree Creates Buzz | Subtext description: Learn how Nessa Barrett dropped her American Jesus Hotline as a way to promote her new music, upcoming album, and tour using a phone tree. image: https://info.joinsubtext.com/hubfs/Nessa%20Barrett%20Phone%20Tree.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Nessa%20Barrett%20Phone%20Tree.jpg) # Nessa Barrett's Phone Number Tree Creates New Music & Tour Buzz Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on May 25, 2023 If you can get Gen Zers to pick up their phones to use the actual call function, you’ve struck LITERAL GOLD. And that’s precisely what Nessa Barrett did when she dropped her new American Jesus Hotline on May 12th. Raking in thousands of calls in the first weekend, Nessa proved that fans still yearn for an immersive experience.  ![Nessa Barrett Phone Tree2-2](https://info.joinsubtext.com/hs-fs/hubfs/Nessa%20Barrett%20Phone%20Tree2-2.png?width=1550&height=775&name=Nessa%20Barrett%20Phone%20Tree2-2.png) ### The Phone Tree Nessa Barrett understood the phone tree assignment. Like other artists, such as [Maggie Rogers](https://info.joinsubtext.com/blog/maggie-rogers), Nessa created a multi-step experience for her fans by giving them different options to press and explore. ![7.8 - Phone Tree](https://info.joinsubtext.com/hs-fs/hubfs/7.8%20-%20Phone%20Tree.png?width=644&height=332&name=7.8%20-%20Phone%20Tree.png) Fans could: - Leave a voicemail - Hear Nessa's newest single - AND...listen to an unreleased clip of a new song 🎶 Yup, she gave fans the MOST exclusive access.![](https://info.joinsubtext.com/hs-fs/hubfs/undefined-May-23-2023-02-36-58-1557-PM.png?width=500&height=172&name=undefined-May-23-2023-02-36-58-1557-PM.png) ![](https://info.joinsubtext.com/hs-fs/hubfs/undefined-May-23-2023-02-37-08-9103-PM.png?width=500&height=93&name=undefined-May-23-2023-02-37-08-9103-PM.png)   ### The Sky TRULY is the Limit In a time where content is dropped every second, and your “new” idea is old a minute later, it can be hard to stand out. But, Nessa and her team thought outside the box and dropped a clever video of Nessa taking a walk, ripping the hotline number off of a sign, and calling it herself. Fans were so intrigued, they had to give the number a call for themselves to see what could be on the other end of the line. > 888-70-BESAVED 🖤[https://t.co/63XwAIwLDF](https://t.co/63XwAIwLDF) [pic.twitter.com/XVBUQEMvqJ](https://t.co/XVBUQEMvqJ) > > — baby cowboy (@nessabarrett) [May 12, 2023](https://twitter.com/nessabarrett/status/1657079712026595329?ref_src=twsrc%5Etfw)   ### Capitalize on Your Social Presence Nessa took full advantage of her social presence, dropping her promotional video for the hotline on Twitter, Instagram, and TikTok. With a combined audience of over 20 million followers, the video has been viewed over 4 million times on TikTok alone.![](https://info.joinsubtext.com/hs-fs/hubfs/undefined-May-23-2023-02-41-22-7800-PM.png?width=500&height=116&name=undefined-May-23-2023-02-41-22-7800-PM.png) ![](https://info.joinsubtext.com/hs-fs/hubfs/undefined-May-23-2023-02-45-18-1640-PM.png?width=500&height=436&name=undefined-May-23-2023-02-45-18-1640-PM.png)  ### Key Takeaways Giving fans a one-of-a-kind experience with their favorite artist pays off every time. - **Think Outside the Box**-No idea is too big or too out there. Promotional videos and easter eggs will grab your fan’s attention and keep them wanting more. - **Give fans the chance to connect**-Social media is highly saturated, so give your fans a personal way to connect directly with their favorite artists - **Promote where you are already connecting with your fans**-Work smarter, not harder. Drop easter eggs and creative promotions where you already engage with your audience. - **VIP Access**-Giving fans a taste of something no one else can have is truly the ultimate value prop and will keep fans coming back for more. If you are interested in exploring Subtext’s phone tree set up, [schedule a demo](https://info.joinsubtext.com/book-a-demo) with the Subtext team. ![American Jesus](https://info.joinsubtext.com/hs-fs/hubfs/American%20Jesus.jpg?width=760&height=762&name=American%20Jesus.jpg)   Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Music](https://info.joinsubtext.com/blog/tag/music) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Miley Cyrus Utilizes SMS to Drive Fan Engagement For Music](https://info.joinsubtext.com/blog/miley-cyrus-sms-fan-engagement) New year, new Miley. Miley Cyrus came in like a 'wrecking ball' to kick off the 2023 calendar year.... [Read More](https://info.joinsubtext.com/blog/miley-cyrus-sms-fan-engagement) ## [Carly Rae Jepsen’s Road to Coachella](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella) Carly Rae Jepsen fans aka Jepsies have been waiting for new music from the singer since her last... [Read More](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella) ## [Paula Hartmann Integrates SMS into Album Launch](https://info.joinsubtext.com/blog/german-artists-integrate-sms-into-album-launch) Musicians are constantly looking for new ways to connect with their fans. German artist Paula... [Read More](https://info.joinsubtext.com/blog/german-artists-integrate-sms-into-album-launch) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. 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