--- title: Miley Cyrus Utilizes SMS to Drive Fan Engagement For Music description: Miley Cyrus utilized Subtext to engage with her superfans to promote her new album Endless Summer Vacation. Click here to learn more. image: https://info.joinsubtext.com/hubfs/Miley.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Miley.jpg) # Miley Cyrus Utilizes SMS to Drive Fan Engagement Around New Music Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Jan 19, 2023 New year, new Miley. Miley Cyrus came in like a 'wrecking ball' to kick off the 2023 calendar year. With the upcoming release of her new single, '*Flowers*', keeping her diehard fans up-to-date on all things Miley was crucial. In this post, we'll go over the different ways [Miley utilized Subtext](https://joinsubtext.com/mileycyrus) to promote new music and send her fans a few surprises along the way. Drive Tune-in to [NBC's](https://www.nbc.com/nbc-insider/miley-cyrus-new-years-eve-2023-watch-her-and-dolly-parton-perform) Miley's New Year's Eve Party  What's a ball drop without the pre-drop festivities? Her team sent a text reminding fans to tune into [Miley's New Year's Eve Party](https://pitchfork.com/news/miley-cyrus-and-dolly-parton-perform-new-years-medley-watch/) hosted by Miley Cyrus and Dolly Parton. This helped draw in fans to watch her rock that stage and tease that new music was coming soon. ![Miley 6](https://info.joinsubtext.com/hs-fs/hubfs/Miley%206.png?width=777&height=531&name=Miley%206.png) Encourage Spotify and Apple Music Pre-saves  With the New Year's festivities behind her, it was time to announce her new single. '*Flowers*' is the first song from her highly anticipated eighth studio album, Endless Summer Vacation. The team used SMS to get ahead of those streaming numbers and help build momentum around the single before its release on January 13. Miley's biggest fans got the tip via text on January 1, a full 4 days before she [tweeted](https://twitter.com/MileyCyrus/status/1611022023089688577) the same thing to her 46M followers.  ![Miley 4](https://info.joinsubtext.com/hs-fs/hubfs/Miley%204.png?width=693&height=452&name=Miley%204.png) Drive Engagement and Viral Social Sharing  What better way to start the new year than having Miley impart some wisdom on her fans? Miley's team shared a link to create personalized shareable assets with lyrics to her upcoming single, encouraging fans to download and share. ![Miley 3b](https://info.joinsubtext.com/hs-fs/hubfs/Miley%203b.png?width=310&height=445&name=Miley%203b.png)![Screen Shot 2023-01-19 at 2.03.57 PM](https://info.joinsubtext.com/hs-fs/hubfs/Screen%20Shot%202023-01-19%20at%202.03.57%20PM.png?width=242&height=453&name=Screen%20Shot%202023-01-19%20at%202.03.57%20PM.png) Monetization and Merch Sales  In addition to exclusive early access to her new single and a special sneak peek at her upcoming music video, Miley also gave her text subscribers the chance to [pre-order her limited edition album vinyl](https://shop.mileycyrus.com/). ![Miley 1](https://info.joinsubtext.com/hs-fs/hubfs/Miley%201.png?width=636&height=519&name=Miley%201.png) Tease New Music Video and Single Release Time  With her single release coming up fast, her team wanted to make sure her fans knew *exactly* when to expect it to go live. Using SMS, they easily shared a schedule breakdown between time zones so her fans could mark their calendars and be the first to hear her new single. ![Miley 5](https://info.joinsubtext.com/hs-fs/hubfs/Miley%205.png?width=722&height=494&name=Miley%205.png) .....3, 2, 1!  As if her fans didn't already set their notification alarms, Miley's team sent a text the moment her single and music video went live, guaranteeing Miley's superfans were instantly notified of the release. Check it out [here](https://www.youtube.com/watch?v=G7KNmW9a75Y&ab_channel=MileyCyrusVEVO). ![Miley 2](https://info.joinsubtext.com/hs-fs/hubfs/Miley%202.png?width=712&height=583&name=Miley%202.png) Key Takeaways With a 95%+ open rate, SMS is the number one tool artists and creators should be using for direct access to their fans.  - **Promote events in real time** - SMS is an effective tool to help drive engagement and send reminders to your super-fans to tune into a live event. - **Build momentum** - Build anticipation and promote engagement with fans by sharing links and media surrounding the launch of your next album, single or music video. - **Share your schedule** - Tour dates and locations are easily shared through a personal and digestible medium. - **Sell your merchandise** - Give your SMS fans exclusive early access to purchase your limited edition merchandise. Artists from all three major labels are switching over to SMS to connect directly with their fans. If you'd like to get started on setting up a campaign like Miley's, we can help! Reach out [here](https://info.joinsubtext.com/book-a-demo?utm_source=site&utm_medium=blog&utm_campaign=wheelin_dealin). Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Music](https://info.joinsubtext.com/blog/tag/music), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [How to Promote a Concert: 10 Expert Marketing Strategies](https://info.joinsubtext.com/blog/how-to-promote-a-concert-10-expert-marketing-strategies) Lights, cameras, and packed venues are the dream of any artist going on tour—but packed venues... [Read More](https://info.joinsubtext.com/blog/how-to-promote-a-concert-10-expert-marketing-strategies) ## [Maggie Rogers's WANT WANT Hotline](https://info.joinsubtext.com/blog/maggie-rogers) It started the way so many stories do in 2022: a tweet. A little easter egg among the many posts... [Read More](https://info.joinsubtext.com/blog/maggie-rogers) ## [Carly Rae Jepsen’s Road to Coachella](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella) Carly Rae Jepsen fans aka Jepsies have been waiting for new music from the singer since her last... [Read More](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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