---
title: Press Mentions | Subtext
description: Check out the latest press about Subtext.
image: https://info.joinsubtext.com/hubfs/2024_Hero_Press%20Mentions4.png
---

[![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/)

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# Subtext In The News

Check out what top publications have to say about the value of Subtext's SMS Platform.

#### Awards

![Martech](https://info.joinsubtext.com/hs-fs/hubfs/Martech.png?width=253&height=150&name=Martech.png "Martech")

###### Overall Conversational Marketing Company of the Year from 2026 Martech Breakthrough Awards 

[Read More](https://martechbreakthrough.com/2026-winners/)

![1Digiday Award-1](https://info.joinsubtext.com/hs-fs/hubfs/1Digiday%20Award-1.png?width=253&height=150&name=1Digiday%20Award-1.png "1Digiday Award-1")

###### Recipient of 2026 Best Subscription Platform Award

[Read More](https://digiday.com/announcement/awards/polyai-taboola-contentful-and-docusign-are-2026-digiday-technology-awards-winners/)

![Fast Company-1](https://info.joinsubtext.com/hs-fs/hubfs/Fast%20Company-1.png?width=252&height=150&name=Fast%20Company-1.png "Fast Company-1")

###### The Most Innovative Companies in Media and News for 2025

[Read More](https://www.fastcompany.com/91269631/media-news-most-innovative-companies-2025)

#### In the News

![A Media Operator](https://info.joinsubtext.com/hs-fs/hubfs/A%20Media%20Operator.png?width=253&height=150&name=A%20Media%20Operator.png "A Media Operator")

###### Text Messaging Brings Paying Readers Back To Washington Newspaper

[Read More](https://www.amediaoperator.com/news/text-messaging-brings-paying-readers-back-to-washington-newspaper/)

![Glossy](https://info.joinsubtext.com/hs-fs/hubfs/Glossy.png?width=253&height=150&name=Glossy.png "Glossy")

###### With Sincerely Yours, Sephora Officially Targets Gen Z

[Read More](https://www.glossy.co/beauty/with-sincerely-yours-sephora-officially-targets-gen-alpha/)

![A Media Operator](https://info.joinsubtext.com/hs-fs/hubfs/A%20Media%20Operator.png?width=253&height=150&name=A%20Media%20Operator.png "A Media Operator")

##### Can Human Connection Scale? Newsweek Is Testing It With SMS

[Read More](https://www.amediaoperator.com/analysis/can-human-connection-scale-newsweek-is-testing-it-with-sms/)

#### Press Releases

![Subtext](https://info.joinsubtext.com/hs-fs/hubfs/Subtext.png?width=253&height=150&name=Subtext.png "Subtext")

###### Subtext Unveils Significant SMS Platform Expansion

[Read More](https://www.globenewswire.com/news-release/2026/04/21/3277983/0/en/subtext-unveils-significant-sms-platform-expansion-giving-clients-greater-control-over-audience-management-and-activation-revenue-growth-and-campaign-customization.html?_gl=1*w6d0ag*_up*MQ..*_ga*MTk5NzA4NjUwMC4xNzc2Nzc2NjE1*_ga_B6167QB2TF*czE3NzY3NzY2MTQkbzEkZzAkdDE3NzY3NzY2MTQkajYwJGwwJGgw*_ga_ERWPGTJ5X8*czE3NzY3NzY2MTQkbzEkZzAkdDE3NzY3NzY2MTQkajYwJGwwJGgw)

![Akillion](https://info.joinsubtext.com/hs-fs/hubfs/Akillion.png?width=253&height=150&name=Akillion.png "Akillion")

###### aKillion and Subtext Form a Partnership and Introduce IONCandidate

[Read More](https://www.globenewswire.com/news-release/2026/06/23/3316002/0/en/akillion-and-subtext-form-a-strategic-partnership-and-introduce-ioncandidate-the-real-time-ai-platform-that-converts-constituent-text-messages-into-political-campaign-engagement-re.html)

![Soundcloud](https://info.joinsubtext.com/hs-fs/hubfs/Soundcloud.png?width=253&height=150&name=Soundcloud.png "Soundcloud")

###### Subtext & SoundCloud Team Up to Connect Artists & Fans Through SMS

[Read More](https://www.globenewswire.com/news-release/2025/07/16/3116249/0/en/Subtext-and-SoundCloud-Team-Up-to-Bring-Artists-and-Fans-Closer-Together-Through-SMS.html)

[Talk to an SMS Expert](https://info.joinsubtext.com/book-a-demo?hsLang=en)

#### More Subtext Mentions

![Martech](https://info.joinsubtext.com/hubfs/Martech.png "Martech")

###### Best Mobile Marketing Solution from 2025 Martech Breakthrough Awards 

[Read More](https://martechbreakthrough.com/2025-winners/)

![IT Brief](https://info.joinsubtext.com/hubfs/IT%20Brief.png "IT Brief")

###### aKillion & Subtext Launch AI Texting Tool for Campaigns

[Read More](https://itbrief.news/story/akillion-subtext-launch-ai-texting-tool-for-campaigns)

![1Digiday Award-1](https://info.joinsubtext.com/hubfs/1Digiday%20Award-1.png "1Digiday Award-1")

###### Recipient of 2025 Best Subscription Platform Award

[Read More](https://digiday.com/announcement/awards/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards%2Cperformance%20across%20platforms%20and%20channels)

![Adweek](https://info.joinsubtext.com/hubfs/Adweek.png "Adweek")

###### As AI Comes to Email, Publishers Adapt Once Again

[Read More](https://www.adweek.com/media/newsletters-publishers-artificial-intelligence-inboxes/)

![Lenfest](https://info.joinsubtext.com/hubfs/Lenfest.png "Lenfest")

###### News Collective to Partner with Subtext for SMS Engagement Pilot

[Read More](https://www.lenfestinstitute.org/institute-news/statewide-news-collective-to-partner-with-subtext-for-sms-engagement-pilot/)

![Backstory & Strategy](https://info.joinsubtext.com/hubfs/Backstory%20%26%20Strategy.png "Backstory & Strategy")

###### Fighting the Notification Deluge

[Read More](https://www.backstoryandstrategy.com/p/the-channel-we-didnt-earn)

![Subtext](https://info.joinsubtext.com/hubfs/Subtext.png "Subtext")

###### Subtext Surpasses 28 Million Subscribers and 10 Billion Messages in 2025

[Read More](https://www.globenewswire.com/news-release/2026/03/25/3262208/0/en/Subtext-Surpasses-28-Million-Subscribers-and-10-Billion-Messages-in-2025-Achieves-105-Revenue-Growth-YoY.html)

![S&P Global](https://info.joinsubtext.com/hubfs/S%26P%20Global.png "S&P Global")

###### MediaTalk | How Brands Are Balancing Human Authenticity with AI Efficiencies

[Read More](https://www.spglobal.com/market-intelligence/en/news-insights/podcasts/mediatalk/mediatalk-season-4-ep-8-how-brands-are-balancing-human-authenticity-with-ai-efficiencies)

![Machine News](https://info.joinsubtext.com/hubfs/Machine%20News.png "Machine News")

###### Revenge of the Text Message: A New Era for SMS in the Age of Personalized Communication

[Read More](https://www.machine.news/revenge-of-the-text-message-the-great-comeback-of-sms-and-why-it-never-went-away/)

![journalism uk](https://info.joinsubtext.com/hubfs/journalism%20uk.png "journalism uk")

###### Why Personality-led Journalism Isn’t Just Branding – It's Revenue Infrastructure

[Read More](https://www.journalism.co.uk/why-personality-led-journalism-isnt-just-branding-its-revenue-infrastructure/)

![Marketing Profs](https://info.joinsubtext.com/hubfs/Marketing%20Profs.png "Marketing Profs")

###### Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

[Read More](https://www.marketingprofs.com/articles/2025/53902/ai-algorithms-email-metrics-inaccuracy-sms-marketing)

![Martech2](https://info.joinsubtext.com/hubfs/Martech2.png "Martech2")

###### 6 Things Marketers Need to Know About Search and Discovery in 2026

[Read More](https://martech.org/6-things-marketers-need-to-know-about-search-and-discovery-in-2026/)

![Martech2](https://info.joinsubtext.com/hubfs/Martech2.png "Martech2")

###### In 2026, Human Connection Becomes Marketing’s Real Advantage

[Read More](https://martech.org/in-2026-human-connection-becomes-marketings-real-advantage/)

![Marketing Profs](https://info.joinsubtext.com/hubfs/Marketing%20Profs.png "Marketing Profs")

###### Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

[Read More](https://www.marketingprofs.com/articles/2025/53902/ai-algorithms-email-metrics-inaccuracy-sms-marketing)

![The Latino Newsletter](https://info.joinsubtext.com/hubfs/The%20Latino%20Newsletter.png "The Latino Newsletter")

###### USA TODAY’s Bilingual SMS Alerts Provided Vital Hurricane Updates

[Read More](https://thelatinonewsletter.org/p/usa-today-bilingual-sms-alerts)

![Inc2](https://info.joinsubtext.com/hubfs/Inc2.png "Inc2")

###### 2024 Honoree for Best in Business in Media

[Read More](https://www.inc.com/best-in-business/2024/media)

![Press Gazette](https://info.joinsubtext.com/hubfs/Press%20Gazette.png "Press Gazette")

###### The Joy of Text: Publishers Use Old Tech to Reach New Readers

[Read More](https://pressgazette.co.uk/platforms/platform-profiles/subtext-news-publishers/)

![Editor and Pubilsher](https://info.joinsubtext.com/hubfs/Editor%20and%20Pubilsher.png "Editor and Pubilsher")

###### AI Takes Center Stage at Indigo Trigger’s Lead-to-Cash Bash, Signaling a New Era for Media

[Read More](https://www.editorandpublisher.com/stories/ai-takes-center-stage-at-indigo-triggers-lead-to-cash-bash-signaling-a-new-era-for-media%2C258797?vgo_ee=%2FrZUqiOVDEmGxqY2IiY%2B585qfJeKq4AEd9RFalcvvlSTLQ%3D%3D%3ARv4nwHMMcm38JMRSYb8FuJ0HEcQP1lne)

![Toolkits](https://info.joinsubtext.com/hubfs/Toolkits.png "Toolkits")

###### How Hearst Newspapers is Driving Audience Engagement and Subscriber Retention

[Read More](https://toolkits.com/publisher-monetization/driving-audience-engagement-with-sms/)

![5Forbes](https://info.joinsubtext.com/hubfs/5Forbes.png "5Forbes")

###### Could the Basic SMS Save Content Creators from the Algorithm?

[Read More](https://www.forbes.com/sites/ianshepherd/2024/09/30/could-the-basic-sms-save-content-creators-from-the-algorithm/)

![Rolling Stone](https://info.joinsubtext.com/hubfs/Rolling%20Stone.png "Rolling Stone")

###### 8 Smart Digital Marketing Moves to Boost E-Commerce Success

[Read More](https://www.rollingstone.com/culture-council/panels/digital-marketing-e-commerce-1235070541/)

![Media Talk S&P Global](https://info.joinsubtext.com/hubfs/Media%20Talk%20S%26P%20Global.png "Media Talk S&P Global")

###### The Human Art of Direct Messaging in the Age of AI

[Read More](https://podcasts.apple.com/us/podcast/the-human-art-of-direct-messaging-in-the-age-of-ai/id1389204889?i=1000685139178)

![the media copilot](https://info.joinsubtext.com/hubfs/the%20media%20copilot.png "the media copilot")

###### Owning Your Audience in the Age of AI, with Subtext CEO Mike Donoghue

[Read More](https://mediacopilot.substack.com/p/mike-donoghue-subtext-owning-audience-ai)

![Drum](https://info.joinsubtext.com/hubfs/Drum.png "Drum")

###### As AI Disrupts Search, Publishers Build One-on-One Reader Relationships Via Text

[Read More](https://www.thedrum.com/news/2024/07/09/amid-rise-generative-ai-some-publishers-are-turning-marketing-platform-subtext)

![Mike Podcast](https://info.joinsubtext.com/hubfs/Mike%20Podcast.png "Mike Podcast")

###### Can the Text Message Save Creators from the Algorithm? With Subtext CEO Mike Donoghue

[Read More](https://www.youtube.com/watch?v=qdIR1y_RlOA)

![City Cast Chicago](https://info.joinsubtext.com/hubfs/City%20Cast%20Chicago.png "City Cast Chicago")

###### Homeless Camp Cleared, Uncommitted Delegates, and DNC Group Chat

[Read More](https://chicago.citycast.fm/podcasts/homeless-camp-cleared-uncommitted-delegates-and-dnc-group-chat)

![News Revenue Hub](https://info.joinsubtext.com/hubfs/News%20Revenue%20Hub.png "News Revenue Hub")

###### Subtext and News Revenue Hub Join Forces, Delivering Newsrooms Access to Powerful Texting Tools

[Read More](https://finance.yahoo.com/news/subtext-news-revenue-hub-join-130000761.html?guccounter=1)

![1Lookout Santa Cruz](https://info.joinsubtext.com/hubfs/1Lookout%20Santa%20Cruz.png "1Lookout Santa Cruz")

###### Lookout Santa Cruz Wins Pulitzer Prize for Breaking News Reporting

[Read More](https://lookout.co/lookout-santa-cruz-wins-pulitzer-prize-for-breaking-news-reporting/)

![Fast Company-1](https://info.joinsubtext.com/hubfs/Fast%20Company-1.png "Fast Company-1")

###### The 10 Most Innovative Companies in Music in 2023

[Read More](https://www.fastcompany.com/90848907/most-innovative-companies-music-2023)

![NYT-2](https://info.joinsubtext.com/hubfs/NYT-2.png "NYT-2")

###### Google’s A.I. Search Leaves Publishers Scrambling

[Read More](https://www.nytimes.com/2024/06/01/technology/google-ai-search-publishers.html?unlocked_article_code=1.wU0.H36A.6Wlqn_hd_CDV&smid=nytcore-ios-share&referringSource=articleShare&u2g=i)

![1Digiday Award](https://info.joinsubtext.com/hubfs/1Digiday%20Award.png "1Digiday Award")

##### Digiday Technoloy Awards, Best Subscription Platform

[Read More](https://digiday.com/announcement/awards/commerce-layer-frequence-and-khoros-are-among-the-2022-digiday-technology-awards-winners/)

![1Nieman Lab](https://info.joinsubtext.com/hubfs/1Nieman%20Lab.png "1Nieman Lab")

###### Subtext Lets Journalists Build Deeper Relationships With Readers

[Read More](https://www.niemanlab.org/2021/02/subtext-lets-journalists-build-deeper-relationships-with-readers-one-text-at-a-time/)

![Inc x Mike](https://info.joinsubtext.com/hubfs/Inc%20x%20Mike.png "Inc x Mike")

##### Creators Can Find More Upside by Getting Closer to Their Fans

[Read More](https://www.inc.com/mike-donoghue/creators-find-more-upside-in-moving-closer-to-their-fans.html)

![1Insider](https://info.joinsubtext.com/hubfs/1Insider.png "1Insider")

##### The Top 14 New York Creator Economy Startups

[Read More](https://www.businessinsider.com/top-new-york-creator-economy-startups-helping-influencers-make-money-2022-1)

![Xtina WWD](https://info.joinsubtext.com/hubfs/Xtina%20WWD.png "Xtina WWD")

###### Christina Aguilera Is Launching a Lubricant and an Intimacy Tip Hotline

[Read More](https://wwd.com/beauty-industry-news/wellness/christina-aguilera-pillowtalk-launch-1236422474/)

![1Digida NYT](https://info.joinsubtext.com/hubfs/1Digida%20NYT.png "1Digida NYT")

##### Readers Taste Test Recipes Over Text to Drive Subscriptions

[Read More](https://digiday.com/media/the-new-york-times-cooking-is-letting-readers-taste-test-recipes-over-text-to-drive-subscriptions/)

![Rolling Stone](https://info.joinsubtext.com/hubfs/Rolling%20Stone.png "Rolling Stone")

##### Ways Marketers Can Boost Engagement Among Disengaged Customers

[Read More](https://www.rollingstone.com/culture-council/panels/boost-engagement-disengaged-customers-1235011839/)

![Adweek](https://info.joinsubtext.com/hubfs/Adweek.png "Adweek")

##### Creators Will Be Forced to Evolve—Quickly

[Read More](https://www.adweek.com/social-marketing/creators-forced-to-evolve-quickly/)

![1Axios](https://info.joinsubtext.com/hubfs/1Axios.png "1Axios")

##### Punchbowl Adds Text Alerts as Outlets Seek Twitter Alternatives

[Read More](https://www.axios.com/2023/01/03/news-outlets-punchbowl-text-alerts-twitter)

![1NewsCorp Aus](https://info.joinsubtext.com/hubfs/1NewsCorp%20Aus.png "1NewsCorp Aus")

##### The Kennedy Award for Outstanding Online News Breaking

[Read More](https://twitter.com/kennedyawards/status/1558063756025794561?s=21&t=fV68RhYYsaVKpsfxAzVJ-Q)

![1CNN](https://info.joinsubtext.com/hubfs/1CNN.png "1CNN")

##### Power Crisis Shines Light on Local News

[Read More](https://www.cnn.com/2021/02/19/media/texas-local-news-winter-storm/index.html)

![1Adweek](https://info.joinsubtext.com/hubfs/1Adweek.png "1Adweek")

##### More Brands Are Blowing up Consumers' Phones With Texts

[Read More](https://www.adweek.com/performance-marketing/despite-some-risks-more-brands-are-blowing-up-consumers-phones-with-texts/)

![1Newsday](https://info.joinsubtext.com/hubfs/1Newsday.png "1Newsday")

##### INMA Award for Best Idea to Encourage Reader Engagement for Newsday

[Read More](https://www.twipemobile.com/innovation-in-local-news-part-one/)

![1Anthem Award LA Taco](https://info.joinsubtext.com/hubfs/1Anthem%20Award%20LA%20Taco.png "1Anthem Award LA Taco")

##### The Anthem Award for Health Innovation with L.A. Taco

[Read More](https://www.anthemawards.com/winners/list/entry/#!health/innovation/la-taco-covid-19-sms-updates-for-unhoused-community-in-la/1973/-1/387284)

![1Podnews Weekly](https://info.joinsubtext.com/hubfs/1Podnews%20Weekly.png "1Podnews Weekly")

##### The Locked On Network’s Strategy, New Podscribe Data, and Acast in Profit

[Read More](https://podcasts.apple.com/us/podcast/the-locked-on-networks-strategy-new-podscribe-data/id1542481043?i=1000645522217)

![1Digiday Award-1](https://info.joinsubtext.com/hubfs/1Digiday%20Award-1.png "1Digiday Award-1")

##### Digiday, The Greater Good Award, Emergency Aid

[Read More](https://digiday.com/announcement/awards/dermalogica-audible-zappar-and-mastercard-are-among-this-years-greater-good-award-winners/)

![1NBC](https://info.joinsubtext.com/hubfs/1NBC.png "1NBC")

##### NBC Press: Scott McGrew - Reshaping Journalism

[Read More](https://www.nbcbayarea.com/news/local/press-here/reshaping-journalism-2/3311003/)

![NL](https://info.joinsubtext.com/hubfs/NL.png "NL")

##### How Dallas Free Press Uses Text Messages to Reach Communities of Color

[Read More](https://www.niemanlab.org/2022/03/if-you-try-to-do-this-with-email-youll-fail-how-dallas-free-press-uses-text-messages-to-reach-communities-of-color/)

![Andover town of](https://info.joinsubtext.com/hubfs/Andover%20town%20of.png "Andover town of")

##### Town Turns to Text Messaging to Boost Community Engagement

[Read More](https://www.route-fifty.com/digital-government/2024/05/town-turns-text-messaging-boost-community-engagement/396924/)

![Its All Journalism](https://info.joinsubtext.com/hubfs/Its%20All%20Journalism.png "Its All Journalism")

##### Gannett Develops SMS Strategy to Text Breaking News During Hurricane Ian

[Read More](https://goodpods.com/podcasts/its-all-journalism-33302/gannett-develops-sms-strategy-to-text-breaking-news-during-hurricane-i-25208900)

![1Tampa Bay Times](https://info.joinsubtext.com/hubfs/1Tampa%20Bay%20Times.png "1Tampa Bay Times")

##### Tampa Bay Times Engages With Readers Through Texting

[Read More](https://www.editorandpublisher.com/stories/tampa-bay-times-engages-with-readers-through-texting%2C183662)

![Fast Company G](https://info.joinsubtext.com/hubfs/Fast%20Company%20G.png "Fast Company G")

##### Tired of Politicians Spamming Your Phone? Help Is on the Way

[Read More](https://www.fastcompany.com/90724509/political-spam-10dlc)

![Influencer Factor Podcast](https://info.joinsubtext.com/hubfs/Influencer%20Factor%20Podcast.png "Influencer Factor Podcast")

##### Exploring SMS in the Creator Economy

[Read More](https://podcasts.apple.com/ie/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837)

![1Globe and Mail](https://info.joinsubtext.com/hubfs/1Globe%20and%20Mail.png "1Globe and Mail")

##### Digital Publishing Awards, Best Social Storytelling for Globe and Mail

[Read More](https://digitalpublishingawards.ca/2021/06/10/presenting-the-winners-of-the-2021-digital-publishing-awards/)

![martechcube](https://info.joinsubtext.com/hubfs/martechcube.png "martechcube")

##### Interview With Sarah Schmidt, VP of Marketing & Communications at Subtext

[Read More](https://www.martechcube.com/evolution-of-creators-economy/)

![1Journalism co uk](https://info.joinsubtext.com/hubfs/1Journalism%20co%20uk.png "1Journalism co uk")

##### Thinking Outside the \[chat\]box

[Read More](https://www.journalism.co.uk/news/thinking-outside-the-chat-box/s2/a1104506/)

![1Pod Business Journal](https://info.joinsubtext.com/hubfs/1Pod%20Business%20Journal.png "1Pod Business Journal")

##### Interview With the Founder of the Locked On Podcast Network

[Read More](https://podcastbusinessjournal.com/interviews/david-locke/)

![1 The WST](https://info.joinsubtext.com/hubfs/1%20The%20WST.png "1 The WST")

##### Cotton Candy and $864 in Sex Toys: Influencers Go Big on Tax Write-Offs

[Read More](https://www.wsj.com/articles/tax-write-offs-influencers-refunds-7345a8d2)

### Ready to start texting?

[Schedule a Demo](https://info.joinsubtext.com/book-a-demo?hsLang=en)

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---

---

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---

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