It started the way so many stories do in 2022: a tweet. A little easter egg among the many posts and promoted content, Maggie Rogers dropped the number of her new hotline. She used pick-up tactics reminiscent of pre-covid life. And it worked.
The best type of content is fan-generated, and encouraging it creates a super-fan social currency that works!
Like we’ve seen with past campaigns, Maggie’s fans came out in masses when the hotline was released, promoting the number in various ways including full recreations of her WANT WANT promo photos.
VIP Access ✨
Subtext can help artists and creators engage their communities by offering exclusive access. Whether it’s a new music sneak peek, tour announcement, or listening party, we see engagement and CTRs in the double digits!
Think Outside the Box
Subtext isn't just text, it's whatever you want it to be. Maggie's team gave us their vision and we made it a reality, creating Subtext's first phone tree and giving Maggie's fan's a truly one-of-a-kind experience.