Build and Automate Two-Way Messaging with Subtext’s SMS API

Power high-throughput, conversational text messaging with ease.

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Fast Integration

Fast Integration

Plug Subtext’s SMS API into your system in minutes. Our RESTful endpoints and clear documentation make setup seamless, so you can start sending and receiving messages with just a few lines of code. 

Two-Way Messaging

Two-Way Messaging

Subtext’s API supports real-time inbound and outbound messaging so you can schedule texts, answer replies, or trigger custom automations — all from a single endpoint. 

First-Party Data

First-Party Data

Subtext’s SMS API lets you collect and manage first-party data. Using subscriber tags, instantly enrich your audience data.

How Does Subtext API Work?

2026_API Breakdown4-min
  1. Create a Subtext Account & Generate Your API Key

    Get started by signing up and grabbing your unique API key for secure authentication.

  2. Send Messages and Manage All Subscribers
    Use Subtext’s REST API to send texts, create broadcasts, and manage your subscriber list — or integrate directly into your existing CRM, marketing automation, or data platform.

  3. Receive and Process Replies

    Enable two-way communication that captures incoming messages and automates responses.

  4. Track Delivery, Engagement, and Subscriptions
    Monitor message performance, delivery status, and subscriber activity in real time through the API or dashboard.

SMS API Use Cases

Marketing & Promotions 

Connect Subtext to your e-commerce or CMS platform to send automated campaigns — like flash sales, loyalty offers, or new product announcements the moment content goes live

Notifications & Alerts 

Keep your audience informed in real time. Connect an RSS feed to push breaking news, publish alerts instantly, or trigger transactional messages directly from your CMS or backend systems.


Creator-Fan DM & Broadcast Messaging 

Deliver personalized updates or sponsor promotions automatically — like sending messages to fans when new content drops or when a subscriber hits a milestone.


Retention & Re-Engagement 

Use event-based automations to win back subscribers — for example, trigger a “We miss you” message when a user hasn’t engaged in 30 days, or celebrate signup anniversaries with exclusive offers.

Audience Growth & Onboarding

Effortlessly grow your subscriber base by syncing new signups or customers from your existing platforms directly into Subtext. 


First-Party Data Collection 

Capture audience insights at every interaction. Tag subscribers automatically based on source, behavior, or campaign — and feed that first-party data back into your CRM or analytics stack.

Who's on Subtext?

New York Post-1
Premium Subscriber Benefit for Post Sports+ Members Using Subtext API
Washington Post
Build Your Own Adventure - Q&A with Tony Guzman of The Washington Post
Bill Dickason-1
Drove $231K in Gross Profit Through SMS Marketing Channel
The Spokesman Review
82% Increase In Digital Subscriber Retention With The Spokesman Review
Morning Brew
Morning Brew Utilizes SMS For Annual Marketing Summit
Miley Cyrus-min
Miley Cyrus Utilized Subtext  to Promote Flowers and New Album 
Michael Liss - NYP2
Michael Liss

VP of Product, New York Post

"Within the context of our premium sports membership, we view Subtext as a unique and stick value proposition to drive both delight and retention."

Iliya Rybchin - Elixirr2
Iliya Rybchin

Partner at Elixirr Consulting

"I don't see this as a short-term trend but an evolution to where the role of intermediaries, like search engines and social media networks, become less critical to media companies. The move to solutions like Subtext is all about regaining control."

Jessica Mensing - LocalIQ2
Jessica Mensing

Director, Communications and Digital Initiative Management, LocalIQ

"Subtext is easy to use and manage with multiple accounts. We love that Subtext gives us an immediate and guaranteed monthly touch point for our clients to connect with their customers."

In The News

1Digiday Award-1
Recipient of 2025 Best Subscription Platform
Fast Company
The 10 Most Innovative Companies in Media and News 2025
Martech
2025 Best Mobile Marketing Solution
Inc
2024 Honoree for Best in
Business in Media
A Media Operator
Text Messaging Brings Paying Readers Back to Washington Newspaper
FastCo
The 10 Most Innovative Companies in Music 2023

Ready to build with Subtext API?

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