--- title: IRONMAN Creates New Marketing Channel with Subtext description: Learn how IRONMAN used Subtext’s SMS services to streamline communication with athletes over a race weekend and develop a new marketing channel. image: https://info.joinsubtext.com/hubfs/Ironman%20sms.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Ironman%20sms.jpg) # IRONMAN Creates New Communication and Marketing Channel with Subtext Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Jun 2, 2021 As we approach summer and restrictions are being lifted across the country, we're taking a deeper dive into athletic competitions and races. Allow me to introduce a global sensation, one of the largest operations for sports endurance races: [**IRONMAN**](https://www.ironman.com/)**. **With races held across the world, IRONMAN athletes see no boundaries and have proven that anything is possible.  Recently, the team behind the world-famous triathlon has been using Subtext to **better communicate with athletes over a race weekend, while also developing a new marketing channel. ** With 1500+ athletes per race, so far the IRONMAN team has used Subtext for IRONMAN [Tulsa](https://joinsubtext.com/ironmantulsa) and [Gulf Coast](https://joinsubtext.com/703gulfcoastthurs). On both occasions, they had a clear game plan for keeping athletes in the loop throughout the races, using a simple but effective Subtext feature: Scheduled broadcasts. Using the scheduling feature in the host dashboard allowed them to strategize their outreach and draft operational messages ahead of time. This gave them the opportunity to balance additional priorities during busy race weekends. Keep reading for key takeaways. ### Customer Service  Subtext proved to be a customer service tool they didn’t know they needed, alleviating any additional stress, and providing the bandwidth to focus on the athletes' day of needs and questions.  ![Ironman 1](https://info.joinsubtext.com/hs-fs/hubfs/Ironman%201.png?width=780&height=503&name=Ironman%201.png) From building out their campaign and getting it up and running in less than 12 hours to bulk importing the contact information of over 1600 athletes, Subtext brought everyone together in one place for seamless race day communication. ### ![QuoteCardSocial7-1](https://info.joinsubtext.com/hs-fs/hubfs/QuoteCardSocial7-1.png?width=448&name=QuoteCardSocial7-1.png)Marketing Opportunities Simultaneously, IRONMAN has taken advantage of using Subtext as a marketing tool. Seizing the opportunity to connect with athletes in a timely manner, reminding them that IRONMAN has their back beyond the races. ### ![Ironman 2](https://info.joinsubtext.com/hs-fs/hubfs/Ironman%202.png?width=780&height=421&name=Ironman%202.png) ### Gathering Feedback Whether Subtext serves as a mode of communication or a marketing extension, perhaps one of the most important key takeaways from the team's campaign strategy is gathering audience feedback through surveying. The IRONMAN team sets a great example of using surveys as a way to enhance athletes' experiences moving forward. ![Ironman 3](https://info.joinsubtext.com/hs-fs/hubfs/Ironman%203.png?width=780&height=421&name=Ironman%203.png) Interested in setting up a demo? [Schedule a time](https://info.joinsubtext.com/book-a-demo) with the Subtext team. Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Events](https://info.joinsubtext.com/blog/tag/events), [Sports](https://info.joinsubtext.com/blog/tag/sports) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Text Channels to Subscribe To This Month: June 2023](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-june-2023) It's June and we can finally feel the sun and the warmth as summer kicks off! Take a look at what... [Read More](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-june-2023) ## [Text Channels to Subscribe To This Month: August 2023](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-august-2023) Fall is right around the corner so it's time to enjoy your last bit of summer; a few more trips to... [Read More](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-august-2023) ## [Text Channels to Subscribe To This Month: July 2023](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-july-2023) With summer in full swing, it's time to get your fill of the sun, the farmer's markets, sports, and... [Read More](https://info.joinsubtext.com/blog/text-campaigns-to-subscribe-july-2023) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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