Before you set your inbox to OOO, let’s take a quick look at what teams built with Subtext this year.
One thing stood out across every successful SMS program: strong partnerships. When teams pair clear goals with a platform designed for direct, two-way engagement, results follow. From first-time channel launches to late-season optimizations, Subtext helped teams stay agile, learn from their audience, and keep momentum all year long. Let’s run the tape!
Winning Plays of 2025
Like any strong playoff run, the numbers tell the real story. In 2025, the Subtext platform grew past 28 million subscribers, with users sending more than 10 billion messages, driving consistent, meaningful engagement at scale.
Just as important, performance held up as volume grew. Subscriber churn stayed under 1%, and average CTR remained above 20% — the kind of efficiency teams aim for when they’re building for the long term.
Along the way, we picked up a few industry wins as well.
Subtext Trophies
These stats and trophies aren’t about bragging rights. They reflect repeatable, winning plays that made this a defining year.
MVP Features
We also made several meaningful mid-season updates that improved how teams build and manage their SMS programs.
This included the launch of a new Audience tab for clearer subscriber insights, Signup Method tracking to better understand where growth is coming from, and significant enhancements to our Webhooks and API to support deeper integrations and automation.
Together, these updates give teams more visibility, more control, and a stronger foundation to improve performance over time. They’re the kinds of improvements that don’t just help in the moment — they set programs up to perform when it matters most.
Player's Highlight Reel
And we couldn't end this season without mentioning some key players in the SMS game.
The Spokesman-Review
The Spokesman- Review used text messaging as a direct, high-visibility channel to re-engage lapsed subscribers. The result: 38x return on their Subtext investment, nearly $20,000 in renewed subscriptions in one quarter, proving SMS as a powerful, efficient “win-back” play that’s more read and acted on than email.
Team Salish
Salish Matter and her team wanted to find a way to understand their audience when creating their new skincare line, Sincerely Yours. By utilizing SMS, they were able to gain real-time feedback from a close-knit community of fans and turn digital engagement into real-world sales.
Coach's Notes for 2026
And now we pass the mic to the head coach, Subtext's CEO and Founder, Mike Donoghue, to close out the year.
"It might not always happen the way you draw it up, but with enough preparation, poise, and perseverance, we put ourselves in the position to win for our clients. Thank you for placing your trust in us and continuing to root us on as we play our hearts out for you. Here’s to another great year full of collective wins and maybe a couple of trophies along the way."
As we wrap the year, one thing is clear: the teams winning with SMS are the ones treating it like a core part of their playbook — not a side channel. With sharper insights, smarter automation, and deeper integrations, Subtext is here to help you build programs that last, adapt, and deliver when it counts. Thanks for being part of the journey. We’ll see you in 2026, ready to run it back.