Subtext is expanding its outreach to student-athletes with its investment in Name, Image, and Likeness (NIL) through the INFLCR Global Exchange, seven months after an initial partnership.
Initially, Subtext worked with INFLCR, the industry-leading brand building and NIL business management app, to provide student-athletes with education and best practices around monetizing through their texting platform. The partnership gives direct access to Subtext through INFLCR and automates reporting for all Subtext transactions. Now, the SMS platform is reaching out directly to NCAA student-athletes to help them create their own subscriber communities and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.
“This expanded investment will bring more NCAA-athletes into the Subtext community, allowing them to own their relationships with fans and build value in their brands,” said Mike Donoghue, co-founder and CEO of Subtext. “Student-athletes will be able to monetize their following, create their own subscriber communities, and share exclusive updates with their biggest supporters in a way that remains compliant with NCAA reporting requirements.”
Subtext is now using extended Global Exchange features that include automated payments and disclosures, direct messaging with student-athletes in bulk or individually, filtering through student-athlete profiles, and more. With access to thousands of student-athletes through INFLCR, Subtext will grow its network and offer any athlete the chance to build and monetize their following. The Global Exchange is simplifying the way student-athletes interact with companies like Subtext. INFLCR’s leading technology is closing the connection, communication, and payment gaps that previously existed in the collegiate NIL space.
“Subtext was one of our first NIL partners in July because they stood out with their clear value-prop for student-athletes. Fans and supporters are always looking for ways to get closer to their favorite athletes, and Subtext delivers that connection,” said NIL Partnerships Director Josh Delander. “Our goal is to provide INFLCR student-athletes direct access to elite companies, and the expansion of this partnership with Subtext does exactly that.”
About INFLCR Global Exchange
INFLCR’s partnerships team vets elite companies like Meta, TikTok, WWE, Campus Legends, DigiSign, Subtext, and Mike Slive Foundation to be a part of the Global Exchange. Inside the platform, companies can automate their reporting of transactions with student-athletes, and utilize INFLCR’s best-in-class tools to identify, communicate, and transact with student-athletes who have opted in to be contacted for educational and NIL transaction opportunities. All Global Exchange transactions are automatically disclosed for student-athletes and institutions. INFLCR continues to take no transaction fees from schools, companies, or student-athletes for activity on the Global Exchange.
