How Artists Use Subtext to Connect With Fans

As social media increasingly becomes a source of clutter, major labels are realizing that less than 8% of an audience may see any given post. Meanwhile 95%+ are guaranteed to open a text message, within the first hour of receiving it. That's why artists like Luke HemmingsROSIEWALK THE MOON, and Travis Thompson are texting fans through Subtext.

Carly Rae Jepsen

Today we’re kicking things off by highlighting the latest artist to grace Subtext with her presence: Carly Rae Jepsen.  In honor of the 10-year anniversary of her hit single "Call Me Maybe",  she’s saying you can text her too!

She's celebrating with a multi-platform campaign that includes a ton of merch, social content, and a Subtext campaign.Frame_8__2_New voicemail feature

Fun Subtext fact? Carly Rae Jepsen's campaign is the pioneer for our new voicemail feature. With this new feature, both potential and current subscribers can call a Subtext number and hear a customized voicemail. Call (213) 732-3275 to hear Carly's voicemail. 

How other artists are using Subtext

When it comes to how artists choose to curate their fan experience, it's ever changing. But regardless of execution, they share an underlying goal across the board— deepening fan connections. With the overarching theme of SMS marketing, artists are taking full advantage of Subtext – it's the perfect opportunity to interact and gather feedback at scale.


1. Subscriber exclusive pre-sale ticket codes, tour announcements, and new music sneak peeks

Walk the Moon

- Walk The Moon

Andrew Jannakos-1

- Andrew Jannakos

Mitchell Tenpenny

- Mitchell Tenpenny

2. Authentic conversations with fans

Luke Hemmings-1

- Luke Hemmings

Andrew Jannakos-1-1

- Andrew Jannakos

3. Activating fans and selling merch

Travis Thompson

- Travis Thompson



4. Cross-platform promotion

Carly Rae Jepson-1

- Carly Rae Jepson 

Unghetto Mathieu-1

- Unghetto Mathieu


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