--- title: Subtext Named on List of World’s Most Innovative Companies description: Subtext has been honored as one of Fast Company’s 2023 List of World’s Most Innovative Companies. We earned No. 2 in the Music category. Learn more. image: https://info.joinsubtext.com/hubfs/FC%20Award%20Blog%20Header.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/FC%20Award%20Blog%20Header.png) # Subtext Named on Fast Company’s World’s Most Innovative Companies List Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Mar 2, 2023 Subtext has been named to *Fast Company*’s prestigious annual list of the[World’s Most Innovative Companies](https://www.fastcompany.com/most-innovative-companies/list) for 2023. Our texting platform has earned the standing of No. 2 in the Music category for our work connecting musicians with their fans. This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world. In addition to the World’s 50 Most Innovative Companies, 540 organizations are recognized across 54 sectors and regions. Subtext directly connects artists with their biggest fans via SMS. As social media increasingly becomes a source of clutter, major record labels are realizing that less than 8% of an audience may see any given post from an artist. Meanwhile, 98%+ are guaranteed to open a text message, within the first hour of receiving it. That's why artists like [Miley Cyrus](https://info.joinsubtext.com/blog/miley-cyrus-sms-fan-engagement), [Carly Rae Jepsen](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella), [Maggie Rogers](https://info.joinsubtext.com/blog/maggie-rogers), and [Maren Morris](https://info.joinsubtext.com/blog/how-maren-morris-is-using-subtext-to-promote-her-new-album) are texting fans through the platform. “As an engagement and monetization platform, Subtext has made it a priority to help artists take back ownership of the audiences they have worked so hard to build and rightfully monetize their following. With our platform, the idea of content culture has completely shifted. It’s not a matter of churning out content to stay relevant. It’s all about sharing personalized content and engaging in healthy and productive conversations with your biggest supporters,” said Mike Donoghue, co-founder and CEO of Subtext. “We are incredibly honored that our work with artists has been recognized by Fast Company. It’s a testament to how Subtext is empowering musicians to create genuine connections with their fans." In the past year, Subtext has emerged as a leader in the creator economy by achieving record-breaking growth (118% increase in new creator campaigns, 432% increase in subscribers, and 700%+ revenue growth), signing creator partnerships with Sony Music and Universal Music, and expanding its footprint to address the needs of a diverse range of artists, musicians, and more. By offering [creators](https://joinsubtext.com/v/creators) a high-touch platform to drive substantial engagement and revenue outside of social platforms, Subtext is pushing the industry forward and supporting artists' work with followings of all sizes.  *Fast Company*’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process. The World’s Most Innovative Companies is *Fast Company*’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a firsthand look at the inspiring and innovative efforts of companies across all sectors of the economy. “What a strange and thrilling year it has been to honor this year’s Most Innovative Companies. This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day, from legacy organizations like McDonald’s to upstarts like Mr. Beast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation,” said Fast Company editor-in-chief Brendan Vaughan. We’re grateful to the entire Subtext team whose hard work makes this all possible and are honored to be named amongst so many organizations we admire in both the music space and beyond. Tags: [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Press](https://info.joinsubtext.com/blog/tag/press) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [SMS Marketing vs Email: Cost, ROI, and Optimal Use Cases](https://info.joinsubtext.com/blog/sms-vs-email-cost-roi) When ROI is the question, SMS and email rarely tie. SMS tends to win for time-sensitive action... [Read More](https://info.joinsubtext.com/blog/sms-vs-email-cost-roi) ## [How Artists Use Subtext to Connect With Fans](https://info.joinsubtext.com/blog/artists-are-using-subtext-to-create-genuine-connections-with-fans) As social media increasingly becomes a source of clutter, major labels are realizing that less than... [Read More](https://info.joinsubtext.com/blog/artists-are-using-subtext-to-create-genuine-connections-with-fans) ## [Subtext Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025](https://info.joinsubtext.com/blog/subtext-named-to-fast-companys-most-innovative-companies-of-2025) Subtext has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies... [Read More](https://info.joinsubtext.com/blog/subtext-named-to-fast-companys-most-innovative-companies-of-2025) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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