--- title: "How to Promote a New Album: How Maren Morris Used Subtext" description: Learn how award-winning Maren Morris and the Sony Nashville team promoted her third studio album and are utilizing SMS to engage fans around the release. image: https://info.joinsubtext.com/hubfs/Maren%20Morris2.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Maren%20Morris2.jpg) # How to Promote a New Album: How Maren Morris Used Subtext Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Jan 26, 2022 Grammy Award winning artist Maren Morris has always been dedicated to her fans. With the release of her third album Humble Quest, Maren & The Sony Nashville team wanted to find a unique way to break through the clutter and engage with her fans directly. Enter Subtext.  Maren & her team have launched an impressive campaign to promote Humble Quest. Let’s break down how Subtext was involved. ![Maren Morris Tweet](https://info.joinsubtext.com/hs-fs/hubfs/Maren%20Morris%20Tweet.jpeg?width=302&height=432&name=Maren%20Morris%20Tweet.jpeg) **Humble Quest Hotline** Before announcing her new album, Maren launched her first single and in conjunction, launched the Humble Quest Hotline. The hotline promised to provide exclusive updates on new music and generated hype for what was to come. Album announcement and pre-sales Once her album was announced, Maren included a  CTA in the welcome message to pre-save and pre-order her album across variety of music services from Spotify to iTunes.  Promotion across all her major social channels and pushing pre-orders led to exponential subscriber growth and album pre-sales.  **![Humble Quest Hotline 4](https://info.joinsubtext.com/hs-fs/hubfs/Humble%20Quest%20Hotline%204.png?width=767&height=402&name=Humble%20Quest%20Hotline%204.png)** **Humble Quest voicemail** Maren utilized the Subtext voicemail feature that allows her to record a personalized voicemail. Fans are also able to leave voicemails for Maren. The Nashville Sony team has access to all of the fans voicemails allowing them to create additional fan generated content. **Exclusive merch** The hotline's phone number is featured on exclusive album merch. Branded t-shirts and long sleeves are now being worn by fans all over the world promoting Maren's Subtext number.  ![Maren Morris merch #2](https://info.joinsubtext.com/hs-fs/hubfs/Maren%20Morris%20merch%20%232.jpeg?width=276&name=Maren%20Morris%20merch%20%232.jpeg) We're so excited for the album to drop on March 25th! Reach out by emailing [hello@joinsubtext.com](mailto:hello@joinsubtext.com)to learn more about unique ways to incorporate Subtext into your album promotion.    Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Music](https://info.joinsubtext.com/blog/tag/music) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [How The MMA Shark Used Subtext to Turn His Hobby into a Business](https://info.joinsubtext.com/blog/mma-shark) The world of MMA is intense and never backs down. A former promoter-turned-analyst founded "The MMA... [Read More](https://info.joinsubtext.com/blog/mma-shark) ## [How YouTubers Are Using Subtext To Drive Viewership And Loyalty](https://info.joinsubtext.com/blog/youtubers-using-subtext) Making sure audiences stay engaged is one of YouTuber's top struggles. With a variety of platforms... [Read More](https://info.joinsubtext.com/blog/youtubers-using-subtext) ## [How NY Post integrated Subtext to retain digital subscribers](https://info.joinsubtext.com/blog/how-nypost-integrated-subtext-to-retain-digital-subscribers) At Subtext, we believe that delivering relevant content and two-way communication with your... [Read More](https://info.joinsubtext.com/blog/how-nypost-integrated-subtext-to-retain-digital-subscribers) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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