--- title: How The MMA Shark Used Subtext to Turn His Hobby into a Business description: Breaking down The MMA Shark's success and steps he took to convert fans into text subscribers paying a premium to receive picks straight to their phones. image: https://info.joinsubtext.com/hubfs/MMA%20Shark%20-%20header.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/MMA%20Shark%20-%20header.png) # How The MMA Shark Used Subtext to Turn His Hobby into a Business Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Sep 13, 2022 The world of MMA is intense and never backs down. A former promoter-turned-analyst founded ["The MMA Shark,"](https://www.themmashark.com/)  a premium sports handicapping service, and was looking to find a way to grow his business. He had a healthy Facebook group where he gave out high-performing MMA outcomes and picks however, he was providing this service for free. Paul "The MMA Shark" enlisted Subtext and found success with his [campaign](https://joinsubtext.com/themmashark) by offering subscribers strategic MMA betting advice. Let's break down his success story and the steps he took to [convert his fans into text subscribers](https://joinsubtext.com/v/sports) paying a premium to receive picks straight to their phones.![image0](https://info.joinsubtext.com/hs-fs/hubfs/image0.png?width=560&name=image0.png) ### Referrals Having covered the sport of MMA for many years, The MMA Shark had already established himself as a prominent figure within his circle. He started with a [private Facebook group](https://m.facebook.com/themmashark/), providing his knowledge and insight into the sport which gained him a reputation as a reliable source for strategic betting advice. This allowed him to enlist the team at Subtext to help turn his hobby into a business overnight. Using our paid subscription model, Pauls's Subtext campaign helped him rack in over 22k of gross revenue in just one month.![new](https://info.joinsubtext.com/hs-fs/hubfs/new.jpg?width=560&name=new.jpg) ### Sponsored Ads Along with his Facebook group, Paul also focused his marketing strategy on setting up sponsored ads that ran across various sources that included Facebook and other [MMA news outlets](https://mymmanews.com/paul-the-mma-shark-talks-new-premium-fight-picking-service/). These targeted ads reached MMA fanatics far and wide and allowed him to grow his business quickly. ![MMA Shark Image](https://info.joinsubtext.com/hs-fs/hubfs/MMA%20Shark%20Image.jpg?width=760&height=195&name=MMA%20Shark%20Image.jpg) ### Texts On-the-Move For Paul, it's important for him to be able to provide his picks and deliver important information to his subscribers as quickly as possible. With texting, he can do just that; helping foster those personal relationships, aid in retention, and convert users into long-term followers. Additionally, his audience loves his SMS service which boasts a churn rate of under 2%. ### Key Takeaways Subtext and SMS is the *most effective* method for scaling your business and customer retention: - **Referrals** - Increase subscription conversion by leveraging your already established fanbase - **Sponsored Ads** - Strategic ad placement is an effective way to reach targeted users where they are and increase the likelihood of conversion - **Texts at scale** - SMS is a proven tool allowing hosts to communicate important information to users when they want it leading to increased retention and scalability. Learn more about how Subtext can help you monetize and grow your following. Reach out at [hello@joinsubtext.com](mailto:hello@joinsubtext.com). Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Creators](https://info.joinsubtext.com/blog/tag/creators), [Subscriptions](https://info.joinsubtext.com/blog/tag/subscriptions) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Generating Revenue Through SMS](https://info.joinsubtext.com/blog/generating-revenue-through-sms) Texting is a space reserved for people your audience trusts and allows you to have meaningful... [Read More](https://info.joinsubtext.com/blog/generating-revenue-through-sms) ## [How to Promote a New Album: How Maren Morris Used Subtext](https://info.joinsubtext.com/blog/how-maren-morris-is-using-subtext-to-promote-her-new-album) Grammy Award winning artist Maren Morris has always been dedicated to her fans. With the release of... [Read More](https://info.joinsubtext.com/blog/how-maren-morris-is-using-subtext-to-promote-her-new-album) ## [How YouTubers Are Using Subtext To Drive Viewership And Loyalty](https://info.joinsubtext.com/blog/youtubers-using-subtext) Making sure audiences stay engaged is one of YouTuber's top struggles. With a variety of platforms... [Read More](https://info.joinsubtext.com/blog/youtubers-using-subtext) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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