--- title: How Subtext is Transforming Fantasy Football | Subtext description: Learn how Subtext helped sports influencers engage with their fans through SMS during Fantasy Football season. See how they had game-changing influence. image: https://info.joinsubtext.com/hubfs/transforming%20Fantasy%20Football.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/transforming%20Fantasy%20Football.jpg) # How Subtext is Transforming Fantasy Football Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Dec 5, 2021 As we approach fall and arguably the most exciting season of the year for every sports fan, we're highlighting the value of text in the sports industry. Subtext works with athletes, coaches, and sports reporters alike to engage withs fans, quickly and conveniently. For some time now, experts like [Gregg Doyel](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfyw3lScGV1-WJV7CgPFfW91JlWt3BphWKW5fwd9P2cCbppW8fNvl_6YgtnDW48VPYy2Ktn-XW11sNY25xdyLrW2NRQMg4lFh4yW6KR-vK7m2thmW8rjCDt3mLTK_W3lxdWV8wmqwvW22qrWW3-0S9MW2pYmCm4BQvxGW1f4prY15BpY3W4SYX4M7cqQN5VHr5qc49LMdFW2xBwy87QKkWbVpj8m_8w7DH8W7NCYDF8Lt1VjVwM8r528DWPjN8K1XYv30wF1W73JtvH8Fn5JpW4HgJf17dVZMHW6xnZWW27S9PWN97njSTg18N8W99KkKZ619G_CW7ZMwV66sM7hwW1-9tJ21sX1r1W8553q41hQm5pW4b_d2m14WzXw38-t1) from [IndyStar](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfx15knJmV3Zsc37CgFKzW4TzbhD4DlVHFW66Wwnr3q7vz7W98YB-n6Bt3R9W4vXk9N3jGS2dW6msFS64KZYThW6KvC7l2-NsXQW9fvWWZ49BHvVN7lv-1xNDymDW5xm-C76DZ40RW79nqyN8SxMKQW472qVM7kL_-JW1HkqlC5tngGCW6FL6qk2MXKvbW3Kvfll2xcMstW7H6Bb-1fK0nWW6qV33S5fSRM9W5Gmk4g2bD26hW8qdLfl7QK9B6W3BN7DB8M7lgYW7w2M264sMsrgW8zHqgw2wCKDMW7DxZ5Q17wdfPW3gQ9C81BKFsgW8V2C_G1VkG15W1wb9Gz4p_d7WVZgdSW87072KW7KNtyt5xHZ3xW55YxfB4XTxTNW5jVyls94Ff47M8Jbh0b0H5lN3Y02m0QDCJgW5CLk8M716nxQN37x0WJj1rvKV975gS3V2PTC36zC1), [Doug Lesmerises](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxD3lSbNV1-WJV7Cg-btW8Bwbnh6Qw2cgW8RYSd_8QCqzjW6w-dtg4ZnqT6N4JCPy1KVBzSW8vvjgt8JNLvDW1V5wgs2H_RLdW98YFSH97mFWpW8yS0dM3lMb05W6GNxS71h_TS0W6CSKRv7bvTwwW4vmg2D1vFSRFW2JWPp-4Zg24ZW7rXhyj3pjV3HW5Z7ndw5Fh8-ZW4cwhRx9bxR68W4Wz_xr7TwcdvW88z-R76ZLhzqN3gM9QJTwlY7W27fHFm1NnvlcW8W8J8s7vHGJ4W9kRdt32mbG7DW2r9h5l3bFQcb3kYr1) from [Cleveland.com](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfxk3lSbtV1-WJV7CgKStN6t4-ZDLMRPJW4wG7l431XMfDW7xHydw7krJdDW3ZphKb90qZngMg_Q7vl-nYmVXYXvm1tmcXfW8BRp789cKwD0W28MJzS2NhCNhW1dQqpB3qzC0PW94rsfr7m3jmDW2cC75Y6pGTZdW1Yt3Bd7JJY_HW3sn3x93y4f5KW6nC31s8pNG4mW6cy72n5pdsxbVrBNRV1HzpCgW6Sx9PR17-CWwW4-jRjp8kPYHTW5XnWK82C8lS0W7W9Jhg5h95d33nS61), and [Matt Wenzel](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfyc3lScmV1-WJV7CgKBHW3qYhGq1dzR5FW7kcnWz72H3lyVLNZm05-q40pW84LGrd44xTCxW2Dd78b6CVxJCW58cdNZ99FZGMW1ghrvH6HqkLrW63HvD74NPkvsW5tp8N-4rRXH0W2ZQS23249NvzW8XNB9G1Q_7jjW6zD1G91N-9DLW1S_vxJ5yxhQ1W5hbwm48DzDYZW5k3T7N673wVpW3g2GWb6CDPX3N5tWCVk7tYsCW6Xzsk34hGlMkVCPXw16K8BYCW4MyzX51cgYbJW5nPbbn7l8V8mN434LmjqLJblW2mkgV_248z5-W7s0K_Z3n-gZbVbsqg76CF-gmN2jzgqnG6dH93q1L1) from [MLive](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxD3lSbNV1-WJV7CgJXzVnLKcg6wW4yHW41TJzb4nGwz1N55rYk-lJMCsW7cX5Z_5zn-wsW6g19-m3jVRKsW5_nyjG1Zg7LtVfJtyJ3hnB4fW1V_7762490NPW94-mvf1nX61lW3tZPlb6GLmDwW19_tSC6hBG3GW4qXTzQ7yVd2RW3RzYQw6_h3HSW7Y8J5t2W6719VFG-wQ4WmPcLW5683tq72mx5XW3r5rCS5CDGl1W3DmD9q83-Mk-W4JNN4q64xk75W3-XHv43J5cZqW2J1WLQ1PsP3tW891tQX3Ql8TC39Jr1) have successfully used Subtext to enable more meaningful conversations with their followers. Following in their footsteps, we're seeing an influx of sports influencers get creative in how they discuss stats and predictions when engaging with their fans. Here at Subtext, we're confident that SMS will continue transforming the way communities connect, personally and professionally.  ### INFLCR x Subtext Partnership ![download](https://info.joinsubtext.com/hs-fs/hubfs/download.jpg?width=225&name=download.jpg) As you may have heard, we've partnered with the athlete-brand building platform, [INFLCR](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxX3lSc3V1-WJV7CgBlmW2F9vWw99rBjMW3P6F2Y7ykPpsW7DBJGb5J1JvrW4YwTnS4Kdcw-W6hpJZD25tmhBW5XzCvj7RcKj8W9dtD4S4jpsNlW22vs1v619TpXVzV52f5NJ7zYW5Zy6SV88yj5YW4PzN8K95zGCQN3DX4Ns2GN4kVzdW6T8KF8GNW5vKWMk5QhSqPW6P1rG_8bLMz7W7JGYGY6XGH-yN3p1PlXgWRbNN1cPvDBhRPKNV2wyTM8S0FTxW50fJ1M2NpzTJW868DPh1Z9nq0W8nHhj94GRpY8W1tpTt685QVwqL2TCD6Fh4G35G91). INFLCR’s network of more than 45,000 student-athletes now have access to Subtext’s platform. [Kennedy Brooks](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxX3lSc3V1-WJV7CgF5nW65qJc_3nqmBGN7H3PKpzNGxXW6l-Pml3G9X2YW6HgBnh551022W7HvJZd6k6BM3W7fPmBX10xH7sW6FnrWy2PX76XW3KSs947zZY3LN549LfNLH0cVW1z3W7m44xFFSW2yF21J3KQ186Vy_2nJ5K-yG0W6SR6Ht8rc3gYMHdC-QgcD7MW1vy7mW67cF-wV_pXKq5Dp_QxW7ckKCm3Kq1d5W22TPbB3_JPrBW3xnCJn7cSLFJVd8TyB4CMtGnW8sSgQZ2G-Bn-W1grWp23b8Xm3W5M6xzX5MW6jGW6PYxQn6BjWby3h0h1), a running back for the Oklahoma Sooners, recently announced that he will begin texting his fans. [Chopping it up with Kennedy](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxD3lSbNV1-WJV7CgYyJN2SlySVL5dBlW57JdxT80G4N6W5DnNVc1r4j9mVq3WPM5csGLLW6xZ50Q5X8V43W6vhvb37GZsxFW5YpPKS7tDkLbW7T0mT_1Yn_gyW4_Jq7p6wglCVW4-Kjp74_D3XwW7XBxDf7kkbqxW2WlY7F3Rtrr3W7xyQvV287xHPMjKRvNJgcHPW3HVgdS2D0LxCW7hgBSs821rZ5W3DbWVH5zKP57W6sGK0x3BxHRMW6Z1pvx2pT2z4W7QwvWt7nQGHCW8VX-1645ybdlW12S6vX2tkq0D3jmW1) is a great example of athletes realizing that SMS is an opportunity to build and engage an audience outside of social media ## ESPN's Matthew Berry  ![download-1](https://info.joinsubtext.com/hs-fs/hubfs/download-1.jpg?width=275&name=download-1.jpg) **Our newest host on the block, ESPN's **[**Matthew Berry,**](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7MjfxD3lSbNV1-WJV7CgDtqW95L7Zt2FpWt2W3grZQ240KsdKW5FDRKk1fQZSnW5GyNb174GpDMW26M1gl4RDSxTW8FZbPC78BJWTW4NfJ4B5Qp0TxW3MW-BT7jk5gWW8QQXhL2sJhBHW5N4sqD6Sn33xW5DRH0S6gJ5CLW24wVFQ5Q33gZW1QznJN3hvVsrW6hFDnk4QRxFqW7jhV968yM_ZmW55CvlM8PNtBXW31b-kw8YjmxkV2wvp93d0BBPW93d5RM6xq00YW3W8gBc29-XwYVpD5S879VwdBN9g07Lw_KRD_35bC1)** just launched his very own campaign— **[**The MattPhone, part of the Fantasy Life family**](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfxk3lSbtV1-WJV7CgBrCW9ds68D2jdh2HW6Rw17-3nC1nwW2fPHW676QhnMW6kt6nJ6f5qpjW4zbGBp6H3SKMW83zwpf5WzjYTW5KMY3Q4bFM0qVZ_sW45Ss87nN8PWGkqB6qBHW937fHk43SFTWW6ZZh6640ZjFpW4YY2xC4xPbYKW2jlyd82PsVQqW3j8D7q6dJT1vW4fCpqV1ZY5klW6gvDQb8-FHG9M2s3T8c5-zSW4sqFmC3f64y7W94CSyn2TBqS7W4PydWt4mgb-X34YZ1)**.** Berry was named the 2013 Marketer of the Year by the Academy of Marketing Science for his role in fueling the national growth of Fantasy Football. He is also an Emmy Award winner for his work on ESPN's Sunday Morning show Fantasy Football Now. While Berry covers Fantasy across many platforms, Subtext serves as a complimentary service to his Fantasy column, talk show, podcast, and Twitter communities. Devoted to sharing his love of Fantasy Football with his super fans, Subtext has offered him a new world to deepen connections. From asking for advice to having 1:1 conversations, his following has expressed a tremendous amount of gratitude for the opportunity to text him directly. ###### Authentic fan feedback ![FanFeedback1-1](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback1-1.png?width=674&name=FanFeedback1-1.png) ![FanFeedback2-1](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback2-1.png?width=674&name=FanFeedback2-1.png) ![FanFeedback3-1](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback3-1.png?width=674&name=FanFeedback3-1.png) ### Fantasy owners have already started sending their burning questions hoping to get the one and only, Matthew's opinion, and we love to see it.    ![FanFeedback4](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback4.png?width=674&name=FanFeedback4.png) ![FanFeedback5](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback5.png?width=674&name=FanFeedback5.png) ![FanFeedback6](https://info.joinsubtext.com/hs-fs/hubfs/FanFeedback6.png?width=674&name=FanFeedback6.png) With over 4k subscribers and engagement rates in the double digits, Berry is letting his fans know that he’s listening! ![Matt Berry 4](https://info.joinsubtext.com/hs-fs/hubfs/Matt%20Berry%204.png?width=767&height=614&name=Matt%20Berry%204.png) ![Matt Berry 5](https://info.joinsubtext.com/hs-fs/hubfs/Matt%20Berry%205.png?width=772&height=647&name=Matt%20Berry%205.png) If you aren't already following along Matthew Berry's Fantasy Life Family campaign, sign up [here.](https://cl3cj04.na1.hubspotlinks.com/Btc/RH+113/cL3CJ04/VVFCzN3hHZfMW1H1PY53gnZ_HW8SvcRS4xfSv3N7Mjfxk3lSbtV1-WJV7CgQd_W4JNwkP4C2rN_N4D3Sn5h23XFW2LDKGV3-R8CXN8qfc_5jGDznW6DTb6r6qbkRkW1Nh8md75PSY2W90q7Mx6rxjBrVcQcSP7z6RZxW5Vtpj497NVdBW6yNzbr677F5KW5y67J72MR-6QW55NhjY4fL1z9W3mQyP23NvJ9SW8mq_Dd7KWsNtW5T3VlD5XmbqBW3qylQ99kJ0smN4cRgLHPy1CkW1bXqNz1Rt-lZW3k4-dC6cfPyTW1Jq17d7zRGt2398y1) Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Sports](https://info.joinsubtext.com/blog/tag/sports) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Countable and Subtext Partnership Increases Brand Engagement](https://info.joinsubtext.com/blog/countable-partnership) Subtext, an award-winning texting platform connecting brands and their audiences, today announced... [Read More](https://info.joinsubtext.com/blog/countable-partnership) ## [Subtext Wins Conversational Marketing Company of the Year](https://info.joinsubtext.com/blog/subtext-wins-conversational-marketing-company-of-the-year) Subtext, an award-winning texting platform that connects media companies, brands, artists, and... [Read More](https://info.joinsubtext.com/blog/subtext-wins-conversational-marketing-company-of-the-year) ## [Subtext and News Revenue Hub Join Forces, Delivering Powerful SMS Tools](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) Subtext, an award-winning texting platform that connects media companies, journalists, brands,... [Read More](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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