--- title: How Artist ROSIE Used Auto-Replies to Promote Her First Tour description: Check out how artist and TikTok star ROSIE is using Subtext's auto-replies feature to promote her first tour. image: https://info.joinsubtext.com/hubfs/Rosie.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Rosie.jpg) # How Artist ROSIE Used Auto-Replies to Promote Her First Tour Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Mar 16, 2022 Artist and TikTok star [ROSIE](https://www.tiktok.com/@rosiemusicc?_d=secCgYIASAHKAESPgo8%2F5G3sqoeXRCvfBVn7Caw9AVYehHhvHfp1wMVY%2FX0V6ROZEiH%2B%2B0nXQXCW64uaV4QGGu2weP8vtl%2FRWqEGgA%3D&_r=1&checksum=92685e7b9963a064812c29d4ad16b669e027bd86d3c1c8f2ce341bdb0352a3ba&language=en&sec_uid=MS4wLjABAAAAhM_rGyFmgxLUk4w4uoRmg4W04z_W_5WDFAkPgaOxVg8EQ9fd0zsPedq3GvX0yT6i&sec_user_id=MS4wLjABAAAA14CL8HK-hwW00PxOFVyvdIULAG1woaNQNqEl780x8f2XQQYBpT_Qu1hyJMxTe4mV&share_app_id=1233&share_author_id=6750788357725209605&share_link_id=21438790-EF2F-43CD-AE28-719B24B5EB4E&source=h5_m&tt_from=more&u_code=d4710l7eej5aki&user_id=6646843968251232261&utm_campaign=client_share&utm_medium=ios&utm_source=more) has grown a loyal fan base she calls ‘Rosebuds’. She regularly engaged directly with her fans via social DMs, but was looking for a frictionless way to continue nourishing these relationships. As an artist who rose to fame through the power of young music listeners and the social media boom, ROSIE was looking for a way to offer exclusive access to her most loyal followers in a more personal setting. Subtext allows her to own fan conversations, and she quickly realized how effortlessly SMS helped take genuine relationships with individual fans to a deeper level. In fact, it’s the ease of the platform that has allowed her to stay true to her fans, by tracking and achieve a host response rate of 50%, meaning she’s responding to 50% of her fans messages. Subscribe to check out her campaign [here.](https://joinsubtext.com/rosie)   ROSIE learned she was going on her first tour so her team wanted to find an engaging way to share tour dates and locations with fans. We suggested utilizing the new [auto-reply feature](https://info.joinsubtext.com/blog/new-feature-auto-replies) to send personalized texts to fans, trigged by texting in their city or state to ROSIE’s Subtext number. Let's take a look how it turned out below: 1. ROSIE first announced the tour on IG where she prompted fans to join her text community to find out if was hitting their city.  ![rosie screenshot](https://info.joinsubtext.com/hs-fs/hubfs/rosie%20screenshot.jpg?width=660&height=1140&name=rosie%20screenshot.jpg) 2. ROSIE reminded subscribers to text back their city or state to find out when she’ll be in town.![Rosie-4](https://info.joinsubtext.com/hs-fs/hubfs/Rosie-4.png?width=811&height=622&name=Rosie-4.png) 3. When fans responded, they were sent the dates ROSIE & Chelsea Cutler would be in their area with a link to buy tickets. ![Rosie 2](https://info.joinsubtext.com/hs-fs/hubfs/Rosie%202.png?width=815&height=534&name=Rosie%202.png) Fans loved the personal touch, and ROSIE’s team was able to deliver personalized texts at scale ultimately driving fan engagement and ticket sales. Want to launch your own campaign using auto-replies? [Talk to one of our platform experts today.](https://info.joinsubtext.com/book-a-demo) Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Music](https://info.joinsubtext.com/blog/tag/music), [Creators](https://info.joinsubtext.com/blog/tag/creators) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Subtext and News Revenue Hub Join Forces, Delivering Powerful SMS Tools](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) Subtext, an award-winning texting platform that connects media companies, journalists, brands,... [Read More](https://info.joinsubtext.com/blog/subtext-and-news-revenue-hub) ## [SMS vs Email vs Social Media: Why Subtext Drives Higher Engagement](https://info.joinsubtext.com/blog/comparing-the-numbers) In a crowded digital landscape, every brand is fighting for attention. But what if there was a... [Read More](https://info.joinsubtext.com/blog/comparing-the-numbers) ## [Subtext’s 2025 Benchmark Report](https://info.joinsubtext.com/blog/2025-benchmark-report) At Subtext, we’re always looking for ways to celebrate the successes of our partners and showcase... 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