--- title: How SMS Could Be the Answer to Your Twitter Problem description: We've seen Twitter's chaos since Musk took over. Subtext breaks through that and gives hosts a space to speak directly to like-minded individuals and fans. image: https://info.joinsubtext.com/hubfs/Answer%20to%20SM%20Problem.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Answer%20to%20SM%20Problem.png) # How SMS Could Be the Answer to Your Twitter Problem Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Nov 15, 2022 Social media has undergone a LOT of changes this year from security concerns about TikTok to Zuckerberg's precarious investment in Metaverse to Elon Musk's game of chicken with Twitter. Twitter for Business We've all seen the chaos that Twitter has become since Elon Musk took over on October 28th. The firing of half of Twitter employees, the CISO and Chief Privacy Officer's departure from the company, constant changes to verifications, and Twitter Blue. There's a plethora of reasons to cause concern or hesitancy. For most of its existence, Twitter has relied heavily on ad sales to keep the lights on. In Q2 of 2022, the last quarter the company publicly reported before Musk took them private, they took in around $1 billion in advertising revenue. In the past decade, Twitter has only occasionally been profitable. With that in mind, Musk proposed radical changes to make the company solidly profitable, but from the outside, it seems like he's doing everything he can to run it into the ground. With all that's happened, businesses are worried about brand safety, with significant concerns about where the message is going. Many major advertisers have pulled their ads over concerns about Twitter's brand values. Consumers feel the same way. That’s why in that past week, [nearly 1.5MM users and counting have protested Twitter and sought out alternative social media platforms.](https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcl3cj04.na1.hubspotlinks.com%2FCtc%2FRH%2B113%2FcL3CJ04%2FVWTllG3qDj6WW7Nq--y3twhGcW6B8lDm4ScnkJN8rPF613lScGV1-WJV7CgHGnW2bDl834SYtYqW4KlYqk5tB-21N4bC182rT03lVglhRb2n9fxTW8g_27n660TzKW7M-tXq8BClkKW3kzsMg6cbD87W2tgDT25-q06DW5Vq6w25kmkLLW6d_Rmw5d663nW13bWyx9bYWxYW11pzYd3pNx3hW7jb8Ln8Pj9jnW1cY2Bn6zXhwlV38gfs6TMgGcW6tX26w1QJ56JW3YsR4272mT_0W1n53nt7NBL6-W5-xtVh1LFVBpW1Fyr0s3lDGFZW4h_XLl6045nLW7Q5_SJ2YXqLmW4jf7sW4DN8FWW4Zd3Tl5_rcQMW8DXBnT6kMK-wW5pyrR74HFc94W8J2z9l2zmgrYW2HPw6s536bqJ3dfv1&data=05%7C01%7Callye%40joinsubtext.com%7Ccd2aa80904e44464f41008dac3566bd5%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C638037073222753580%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=au%2FSgN00iv68wJgMZ%2Fk%2BJg%2FBjnbMkBmMKz5B%2F%2BCeKQ4%3D&reserved=0)  ![Screen Shot 2022-11-10 at 11.55.07 AM](https://info.joinsubtext.com/hs-fs/hubfs/Screen%20Shot%202022-11-10%20at%2011.55.07%20AM.png?width=646&height=628&name=Screen%20Shot%202022-11-10%20at%2011.55.07%20AM.png) ### That's Where Subtext Can Help Avoid the chaos and the trolls by starting a private texting channel. Subtext allows organizations the ability to communicate with their audience at scale, in a brand-safe and reliable environment.  We've talked at length before about the importance of [owning your audience](https://info.joinsubtext.com/blog/why-you-need-to-own-your-audience). It's times like these when it becomes glaringly clear the risks you take renting your audience from Twitter. As users are leaving and algorithms are more unclear than ever, having direct access to your fans is impossible on the platform. Texting allows you to actually reach your audience with a 95%+ open rate and a 20% engagement rate. (A good engagement rate on Twitter is 0.5%.)  Subtext's goal is to help organizations stop renting their audiences from social media platforms and ultimately own their relationship with their biggest fans. This has never been more crucial for organizations, especially those that rely on Twitter for engagement and distribution. If you want to give your brand some stability and help build an engaged audience, [give us a shout](https://info.joinsubtext.com/book-a-demo). We're here to help. Tags: [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Marketing](https://info.joinsubtext.com/blog/tag/marketing), [Media](https://info.joinsubtext.com/blog/tag/media), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Best Platforms for Fan Engagement via Text Messaging in 2026](https://info.joinsubtext.com/blog/fan-engagement-text-messaging-platforms) The best text messaging platforms for fan engagement in 2026 are Subtext, Twilio, SlickText,... [Read More](https://info.joinsubtext.com/blog/fan-engagement-text-messaging-platforms) ## [Best Owned Channel Strategies for Media Companies](https://info.joinsubtext.com/blog/owned-channel-strategies-media-companies) Media companies do not have an audience problem. They have an access problem. [Read More](https://info.joinsubtext.com/blog/owned-channel-strategies-media-companies) ## [Lookout Santa Cruz uses texting to inform their community](https://info.joinsubtext.com/blog/lookout-santa-cruz-uses-texting-to-inform-their-community) Lookout Local, an emerging network of local media outlets, launched its first digital publication... [Read More](https://info.joinsubtext.com/blog/lookout-santa-cruz-uses-texting-to-inform-their-community) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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