What is 10DLC?

10DLC, or 10-Digit Long Code, is the method by which businesses, organizations, and campaigns send Application-to-Person messages via standard 10-digit phone numbers. Simply put, it is how organizations message you from 10-digit numbers. It is also the mobile carrier’s way of regulating the text messaging space in response to customers’ oft-voiced frustration with the number of spam texts received.  It requires organizations and businesses to complete a campaign registration for their entity and each text campaign via The Campaign Registry.

Here’s why. 

Upside of 10DLC

10 DLC supports healthier engagement and more meaningful interactions. It highlights the importance of focusing on unique ways to get your supporters and audiences to opt-in to text campaigns, made removing people from text lists a priority, and compelled businesses and organizations to be considerate about the frequency and length of text messages sent. 

Businesses, organizations, and campaigns can expect: 

  • Higher SMS message volumes. 10DLC numbers can potentially send SMS message volumes at a higher rate than other texting options. 

  • Better deliverability. Because 10DLC numbers are approved by mobile carriers, messages sent on these numbers are more likely to reach your audiences, guaranteeing the deliverability of all your text messages. 

  • A regulated channel protected from spam. By regulating the number of spam texts received in the texting space, audiences are more likely to engage with you via text message and act on your calls to action. 

Here’s what you need to know. 

How will 10DLC impact me? 

10 DLC is the mobile carrier’s policy and not legislative policy, so it is subject to changes and edits when the carriers see fit. In order for organizations and businesses to send text messages successfully, it requires two registrations: 

  1. Business Registration - businesses, organizations, movements, and brands must register who they are

  2. Use Case Registration - businesses, organizations, movements, and brands must register the type of messages they will send (notifications, alerts, member engagement)   

Unregistered businesses and organizations will be subject to increased costs of sending messages and/ or fines. Unregistered campaigns will experience increased message filtering, delays, and/or rejections of their messages. It is expected that unregistered messaging will cease to be supported in the future. 

How do I get started with 10DLC?

Subtext is 10DLC compliant and offers white-glove service for all of our hosts. We take the guesswork and legwork out of registering, allowing you time to focus on growing communities and engaging with your audiences. Want to learn more about how we get this done for our customers? Contact sales at hello@subtext.com.

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