A Guide to Texting During the Superbowl

On February 13th everyone’s eyes will be on Superbowl LVI. Audience's will expect an epic game, amazing commercials and an entertaining half-time show. Yet every year, everyone struggles to find a way to get their audiences attention and actually engage them.

Let us show you how SMS can make your coverage more personal, more engaging and more effective.

What to text:  

  1. Poll subscribers on who they think will win or who should be game MVP. Share back the results to show you're listening. 

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  2. Set up auto-replies to streamline serving additional information about the game to your audience on demand.

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  3. Ask fans to send in Superbowl food and drink spreads. Share back some your favorite ones to give a shoutout to your audience. 

  4. Share pre-game betting lines and analysis. Use this opportunity to send articles to drive back to your site. 

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  5. Discuss Superbowl firsts with player specific storylines. 

  6. Share traditions you and your friends/family have for SB Sunday, and encourage fans to share their own. 

  7. Re-cap last year's commercials and live-react to this years commercials, both good and bad. 

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  8. Use this opportunity to plug other projects whether it’s a newsletter or exclusive merch. 

Best practices for promoting: 

  1. Whether you’re an athlete, personality or a media organization, promote your campaign phone number across all available social profiles at least a week before the Superbowl. Instagram, TikTok, Facebook and Twitter. Anywhere your fans live.

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  2. Cross promote your campaign in newsletters. Let them know you have a new and even more engaging way to hear from you. 

  3. Use keyword sign up to drive easy subscriptions.

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  4. Utilize the embed feature across your website, particularly on any football content. Users are more likely to convert when they are already reading about the Superbowl. 

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Ready to launch your own campaign for the Superbowl? Reach out and we can get you up and running in 48 hours. Click "Become a Host" above or reach out at hello@joinsubtext.com

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