A guide to texting during the Superbowl

On February 13th everyone’s eyes will be on Superbowl LVI. Audience's will expect an epic game, amazing commercials and an entertaining half-time show. Yet every year, everyone struggles to find a way to get their audiences attention and actually engage them.

Let us show you how SMS can make your coverage more personal, more engaging and more effective.

What to text:  

  1. Poll subscribers on who they think will win or who should be game MVP. Share back the results to show you're listening. 

    Social Phone Asset12
  2. Set up auto-replies to streamline serving additional information about the game to your audience on demand.

    Social Phone Asset9
  3. Ask fans to send in Superbowl food and drink spreads. Share back some your favorite ones to give a shoutout to your audience. 

  4. Share pre-game betting lines and analysis. Use this opportunity to send articles to drive back to your site. 

    Social Phone Asset13 
  5. Discuss Superbowl firsts with player specific storylines. 

  6. Share traditions you and your friends/family have for SB Sunday, and encourage fans to share their own. 

  7. Re-cap last year's commercials and live-react to this years commercials, both good and bad. 

    Social Phone Asset14
  8. Use this opportunity to plug other projects whether it’s a newsletter or exclusive merch. 

Best practices for promoting: 

  1. Whether you’re an athlete, personality or a media organization, promote your campaign phone number across all available social profiles at least a week before the Superbowl. Instagram, TikTok, Facebook and Twitter. Anywhere your fans live.

    Bluetemplate Copy - Copy@3-520x574

  2. Cross promote your campaign in newsletters. Let them know you have a new and even more engaging way to hear from you. 

  3. Use keyword sign up to drive easy subscriptions.

    image (1)-1 

  4. Utilize the embed feature across your website, particularly on any football content. Users are more likely to convert when they are already reading about the Superbowl. 

    Screen Shot 2022-01-21 at 3.53.58 PM

Ready to launch your own campaign for the Superbowl? Reach out and we can get you up and running in 48 hours. Click "Become a Host" above or reach out at hello@joinsubtext.com

Back to Blog

Related Articles

Texting generates 17x more revenue than email and 12x than Twitter

Media organizations are thinking non-stop right now about revenue as ad dollars dry up and the...

How to use SMS to engage voters and constituents

Midterms kick off March 1st in Texas which begins the whirlwind of this election season. As 10DLC...

How artist ROSIE used auto-replies to promote her first tour

Artist and TikTok star ROSIE has grown a loyal fan base she calls ‘Rosebuds’. She regularly engaged...