--- title: How Dr. Puja Uses Text to Break Down Equity Barriers description: Learn how Dr.Puja uses text to break down the equity barriers that exist in the health and wellness industry. image: https://info.joinsubtext.com/hubfs/Dr%20Puja.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Dr%20Puja.jpg) # How Dr. Puja Uses Text to Break Down Equity Barriers Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on May 24, 2021 This week we’re highlighting a medical professional and host who takes her own approach on sharing the in’s and out’s of healthy living. Dr. Puja’s *[Health Stuff to Know](https://joinsubtext.com/healthstufftoknow)* aka “[Think Healthy](https://thinkhealthy.doctor/think-healthy/)” is a text campaign and newsletter focused on bringing digestible health and wellness content to her audience. ![Think\_Healthy\_Doctor (1)](https://info.joinsubtext.com/hs-fs/hubfs/Think_Healthy_Doctor%20(1).jpg?upscale=true&width=177&name=Think_Healthy_Doctor%20(1).jpg)Dr. Puja uses Subtext as a personal way to engage one on one with her audience, and she loves how authentic it all feels. *“We’re meeting people where they are and it is so exciting." * Perhaps what's most valuable about this campaign is the platform it provides for subscribers to ask questions and gain health education. Dr. Puja says that her audience shares their appreciation for her medical insights, and told us her engagement sky rockets when she discusses and responds to questions about chronic conditions such as diabetes and hypertension. *![Quote from Dr. Puja](https://info.joinsubtext.com/hs-fs/hubfs/QuoteCardSocial13.png?width=592&name=QuoteCardSocial13.png)* To keep users engaged, Dr. Puja always signs off her broadcasts with a note letting her audience know they can always reach out to her. She also tends to switch up her content, providing a *multimodal experience.* *"We try to provide an immersive experience by creating audio, videos, and text. I feel this keeps things exciting and engaging for our end user.”* Subscribe to Dr. Puja’s campaign [here](https://joinsubtext.com/healthstufftoknow). A few things we love to see when sending out Broadcasts: 1. Short and sweet texts ![Health Stuff to Know 1](https://info.joinsubtext.com/hs-fs/hubfs/Health%20Stuff%20to%20Know%201.png?width=685&height=522&name=Health%20Stuff%20to%20Know%201.png) 1. Collecting subscriber preferences via the segmentation tool ![Health Stuff to Know 2](https://info.joinsubtext.com/hs-fs/hubfs/Health%20Stuff%20to%20Know%202.png?width=685&height=462&name=Health%20Stuff%20to%20Know%202.png) 1. Collecting feedback and executing giveaways ![Health Stuff to Know 3](https://info.joinsubtext.com/hs-fs/hubfs/Health%20Stuff%20to%20Know%203.png?width=685&height=440&name=Health%20Stuff%20to%20Know%203.png) 1. Mythbusters in less than 640 characters  ![Health Stuff to Know 4-1](https://info.joinsubtext.com/hs-fs/hubfs/Health%20Stuff%20to%20Know%204-1.png?width=685&height=410&name=Health%20Stuff%20to%20Know%204-1.png) Keep up the great work Dr. Puja!  If you're interested in learning more about utilizing text to better serve your community, [schedule a demo](https://info.joinsubtext.com/book-a-demo)with the Subtext team.   Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Creators](https://info.joinsubtext.com/blog/tag/creators) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [How Tegna's New Brand "Verify This" Is Utilizing Subtext](https://info.joinsubtext.com/blog/how-tegna-is-utilizing-subtext-for-verify-this) This week we’re highlighting a Subtext first: A host launching a text campaign alongside a new... [Read More](https://info.joinsubtext.com/blog/how-tegna-is-utilizing-subtext-for-verify-this) ## [A Guide to Texting During the Superbowl](https://info.joinsubtext.com/blog/a-guide-to-texting-during-the-superbowl) On February 13th everyone’s eyes will be on Superbowl LVI. Audience's will expect an epic game,... [Read More](https://info.joinsubtext.com/blog/a-guide-to-texting-during-the-superbowl) ## [Subtext in the Wake of Hurricane Ian](https://info.joinsubtext.com/blog/hurricane-ian) Hurricane Ian left Florida devastated in its wake. Millions are without power, many people's homes... [Read More](https://info.joinsubtext.com/blog/hurricane-ian) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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