--- title: How CNET and Reviewed engage with thousands of shoppers via text description: CNET & Reviewed by USA TODAY are using Subtext to deliver the best deals on the internet via text. Learn more. image: https://info.joinsubtext.com/hubfs/CNET%20and%20Reviewed.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/CNET%20and%20Reviewed.jpg) # How CNET and Reviewed engage with thousands of shoppers via text Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Aug 17, 2021 Everybody loves a good deal and CNET and Reviewed are texting their best finds straight to their audience. CNET’s [The Cheapskate deal texts](https://joinsubtext.com/cnetcheapskate) and Reviewed’s [Here’s the Deal](https://joinsubtext.com/reviewed) have drawn large followings by sending promotions quickly, asking for shopper feedback and tailoring content based on audience needs. **The Cheapskate** CNET’s popular blog, The Cheapskate, has amassed a loyal following by providing timely, curated tech deals. They started texting as a companion to the blog  and now have thousands of loyal subscribers .This Subtext campaign delivers subscribers a combination of  [e-commerce links](https://joinsubtext.com/v/marketing), product reviews, blog posts, promo codes, and discounts on tech merch. ![CNET 2-1](https://info.joinsubtext.com/hs-fs/hubfs/CNET%202-1.png?width=550&height=409&name=CNET%202-1.png) CNET knows what their audience wants because they ask. They are constantly checking in to see what subscribers are interested in hearing about.  They’re even segmenting their audience by allowing them to personalize their texts based on their preferences. By texting in the keywords “gaming deals”, subscribers can receive the best gaming deals across the web, straight to their phones.  **Reviewed** Reviewed has been doing the leg work of testing out everyday items, so their readers don’t have to. Their social media manager, Kate McCarthy, texts a weekly deals’ roundup to several thousand subscribers. ![Reviewed 2](https://info.joinsubtext.com/hs-fs/hubfs/Reviewed%202.png?width=550&height=431&name=Reviewed%202.png) Reviewed’s texts are popular because they know what their subscribers want. Director of Audience Development Heather Muse says one of the ways they got to know their audience was by texting a short survey. They asked if they liked the frequency of their texts, what they could improve on, and what they would like to see more of. “*The best part about working with our subscribers is that we’re giving them a personalized experience. We’ve received so many thank-you messages from the audience telling us they feel like we’re their personal shoppers, which is how we want them to feel*,” Muse says. *Want to try using Subtext to drive engagement? Reach out at hello@joinsubtext.com.* Tags: [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [How USA TODAY Provides Live Trial Coverage Using Subtext](https://info.joinsubtext.com/blog/how-usa-today-provides-live-coverage-using-subtext) A host making history. We’re talking about USA TODAY and their latest Subtext campaign— State of... [Read More](https://info.joinsubtext.com/blog/how-usa-today-provides-live-coverage-using-subtext) ## [How Dr. Puja Uses Text to Break Down Equity Barriers](https://info.joinsubtext.com/blog/how-dr.-puja-uses-text-to-break-down-equity-barriers) This week we’re highlighting a medical professional and host who takes her own approach on sharing... [Read More](https://info.joinsubtext.com/blog/how-dr.-puja-uses-text-to-break-down-equity-barriers) ## [Leverage Tentpole Events to Grow Your Audience With Subtext](https://info.joinsubtext.com/blog/leverage-tentpole-events) It may be hard to believe, but we did learn something from the first 2020 presidential debate. In... [Read More](https://info.joinsubtext.com/blog/leverage-tentpole-events) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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