From Idea to Launch

Getting a campaign up on Subtext is easier than you think.

You only have so much time in the work day. We know that if you're going to take something on, you expect the vendor to make it a smooth process to onboard. Subtext is designed to be a light lift. In this post we detail how you can go from idea to launch without losing your mind. Once you have an active Subtext campaign it’s easy to manage with just 10–20 minutes a day.

What's Your Campaign About?

Deciding what your Subtext campaign will be about is the main work you should have under your belt when you come to Subtext. We are happy to brainstorm ideas, but ultimately, you'll have the strongest sense of what topics/communities your audience will want. Check our knowledge base for ideas on "What your campaign should be about" to help brainstorm.

**Once you've got the idea locked-in, the Subtext team will get you up and texting in no time. **

Step 1: Fill out a simple intake form. The form should take about 5-10 minutes. In this form we get the basic idea of your campaign, a preliminary logo and description, what area code you prefer, etc. The answers you provide are not written in stone, so don't stress too hard about it.

Step 2: If you haven't talked with somebody from our customer support team then we will reach out. Subtext is pretty darn close to self-serve, but we prefer to have an onboarding call with every campaign that launches. This gives us a chance to train you on our tool and talk strategy. Our backend system is very easy to learn, so the whole training + Q&A is usually only 30 minutes. If you'd like to have this call BEFORE Step 1, to make sure Subtext is what you're looking for, send an email to We're happy to give you a demo. 

Step 3: Pick a launch date. The timeline below gives you a sense of what a typical launch looks like. Some teams contact us and launch 24hrs after step #2 and others contacted us months before their anticipated launch.

Step 4: Launch. Write a launch article. It doesn’t need to be super fancy. Check out USA Today's The Short List. It’s quick, sweet and to the point. They included the embed in their article so people can sign up right there. Share it on social, etc.

Step 5: The routine. Now spend 10–15 minutes a day on the platform. Send a broadcast. Eight-five percent of the people who are going to respond do so within the hour. So after sending a broadcast, check back to see what responses came in. You can reply to users individually or you can send another broadcast out to the whole audience letting them know about a question you found compelling or a question many of them asked.

In many ways Subtext is less effort than social (which you have to scan constantly) and has a much higher ROI.

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