From Shopping to Recipes, All the Ways You Can Use Subtext This Holiday Season

The holidays are fast approaching, and as many of us will be celebrating with extended family and friends for the first time since 2019, things feel somewhat merrier this year.

We can all agree there is definitely something special that comes with the season, and though the holiday’s might look different for everyone, our team at Subtext is dedicated to powering accessibility through SMS all season long.

For some time now, we’ve helped industry leaders like BuzzFeed, USA TODAY, and CNET, reach their target consumers during high season for shopping and e-commerce via text. The holidays are a busy time for brands, newsrooms, individuals, and retailers alike and with so much clutter, the 98% open rate that text provides is even more important than ever. 

Today we're looking back at some of our most effective holiday-push campaigns.


BF_Shopping_Live_Subtext_47_Well known for their interactive quizzes and Tasty recipes, they’ve also joined the seasonal gift giving craze with a live shopping Subtext campaign. Here are some examples of how Buzzfeed delivers curated content to drive sales. 

1. Personable, friendly, and helpful product recommendations


2. Curated gift-giving lists tailored to the recipient.

ecommerce 1

3. Last-minute shopping deals

ecommerce 2

USA Today's Reviewed


Best known for "Heres the deal"—daily updates on the best deals in the e-commerce world.

This campaign has a “first to know” attitude and with gift giving season they’ve got you covered. If the deals aren’t what you’re looking for, let the team know and they’ll find exactly what you’re looking for AND make sure you're gifted with subscriber-exclusive offers.


The Globe & Mail


Canadian based publisher ran the  24 Treats of Christmas campaign last year. The campaign first launched in 2020, sharing a recipe everyday for the 25 days leading up to Christmas. They make things fun and interactive by challenging their followers to try out new recipes, text in baking questions, and share pictures of all the delicious treats they bake. The team even won  "Best Social Storytelling" at the 2021 Digital Publishing Awards for this campaign!

The Globe & Mail

Interested in cutting through the clutter this holiday season? Schedule a demo and we can get you up and running in 24 hours. 


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