--- title: "Announcement: Subtext for Independent Journalists" description: "Subtext is announcing a new initiative for journalists laid off in the last 6 months: free access to our platform to create a paid subscriber community." image: https://info.joinsubtext.com/hubfs/Journalist%20Initiative%204.jpg --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Journalist%20Initiative%204.jpg) # Announcing Subtext for Independent Journalists: Launch a SMS Channel On Us Published by [Mike Donoghue](https://info.joinsubtext.com/blog/author/mike-donoghue) on Feb 13, 2024 When we first conceived of the idea for [Subtext](https://joinsubtext.com/)we knew that we wanted to achieve a number of things, but we also knew we had to be principled about the core tenants of our product and by extension our business. Principal amongst those tenants was the concept of empowerment. We saw the number of resources media companies, journalists, artists, and brands were pouring into building up huge audiences on social channels only to have the rug pulled out from underneath them when algorithms or monetization policies changed. We knew that by empowering our clients to reach their audiences in a way that felt more direct and human we could create a meaningful ecosystem. However, it would only be meaningful to our clients if they could own the relationship with their audience, instead of renting it. Subtext got its start working with [media companies](https://joinsubtext.com/v/media), helping them forge more direct connections to their audiences but we would likely not be here if it weren’t for an individual journalist who fielded a crazy concept from our founders and turned it into a business he still operates on our platform today (thank you [Joe Eskenazi](https://twitter.com/EskSF)!). Our ties to the industry are deep which is why we were so disheartened to see the rounds of layoffs the sector has endured over the last six months. Many people have provided insightful analyses on why the layoffs happened, but the Subtext team is choosing instead to focus on the individuals impacted – both journalists and the audiences that love hearing from them. We've given it a lot of thought and instead of pontificating, we want to act. With that, we’re excited to announce: Any journalist who has suffered a layoff in the last six months will be given free access to our platform to create a paid subscriber community to stay in touch with their most loyal readers and create a revenue stream that they will own in perpetuity. Program Details: - For the next year, any qualifying journalist will receive 100% of the revenue they generate from their subscribers on our platform. - In addition, we will be providing regular strategy and best practice sessions to any qualifying journalists looking to grow their subscriber base or take advantage of the unique opportunity the text messaging space has to offer. - Finally, because empowerment means nothing without durable equity, any journalist using our platform will maintain 100% ownership of their subscriber base and the associated data – it is yours to keep and move with you as you see fit. ![Paid Subscription-1](https://info.joinsubtext.com/hs-fs/hubfs/Paid%20Subscription-1.jpg?width=760&height=258&name=Paid%20Subscription-1.jpg) We recognize that this is a small gesture considering everything the media industry has and will endure but we hope that it can have an outsized impact. To sign up:  [fill out this form](https://form.typeform.com/to/PX3fw1Fs) by March 31st and we'll reach out to get you set up for success. Unfortunately, we cannot accept participants from outside of the US and Canada at this time.  For additional questions, please email us: [hello@joinsubtext.com](mailto:hello@joinsubtext.com) Best, Mike Donoghue  *Co-Founder & CEO of Subtext* Tags: [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Media](https://info.joinsubtext.com/blog/tag/media) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Audience Engagement Q&A: Ross Jackson of LockedOn Saints](https://info.joinsubtext.com/blog/audience-engagement-masterclass-lockedon-saints) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... [Read More](https://info.joinsubtext.com/blog/audience-engagement-masterclass-lockedon-saints) ## [New Feature: Location-Based Segmentation](https://info.joinsubtext.com/blog/new-feature-location-based-segmentation) We have an exciting product update! [Read More](https://info.joinsubtext.com/blog/new-feature-location-based-segmentation) ## [Q&A with Tony Guzman of The Washington Post](https://info.joinsubtext.com/blog/build-your-own-adventures-the-washington-post) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... [Read More](https://info.joinsubtext.com/blog/build-your-own-adventures-the-washington-post) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. [LinkedIn](https://www.linkedin.com/company/joinsubtext/) [X (Twitter)](https://twitter.com/joinsubtext) [Instagram](https://www.instagram.com/joinsubtext/) [Facebook](https://www.facebook.com/JoinSubtext/) --- --- Help - [Host Portal](https://help.joinsubtext.com/) - [FAQs](https://joinsubtext.com/faq) - [Developers](https://joinsubtext.com/docs/api) - [Contact Us](https://info.joinsubtext.com/contact_us) --- About - [About Subtext](https://info.joinsubtext.com/sms-platform-faq-subtext-sms-marketing-engagement) - [Features](https://info.joinsubtext.com/features) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Press](https://info.joinsubtext.com/press-mentions) --- Legal - [Website User Agreement](https://info.joinsubtext.com/alm-user-agreement) - [Website Privacy Policy](https://info.joinsubtext.com/alm-privacy-notice) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mike Donoghue", "url" : "https://info.joinsubtext.com/blog/author/mike-donoghue" }, "dateModified" : "2024-07-19T15:52:24.340Z", "datePublished" : "2024-02-13T15:00:00.000Z", "headline" : "Announcement: Subtext for Independent Journalists", "image" : [ "https://info.joinsubtext.com/hubfs/Journalist%20Initiative%204.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.joinsubtext.com/blog/subtext-for-independent-journalists", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.joinsubtext.com/hubfs/Logomark_white.png" }, "name" : "Subtext" } } ```