--- title: SMS Marketing Blog | Subtext | Journalists description: Journalists | Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. image: https://info.joinsubtext.com/hubfs/Subtext%20Blog.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) # Subtext Blog #### Get updates about Subtext and all the latest SMS marketing industry updates. Learn about how texting your audience can drive engagement and revenue. [![Subtext Graphic](https://info.joinsubtext.com/hubfs/Morgan/Why%20Subtext%20new%20blog%20hero.png)](https://info.joinsubtext.com/blog/why-subtext) #### Why Subtext? At Subtext, we help organizations build genuine connections with their audiences through direct, two-way conversations. By using text messaging instead of crowded social feeds or inboxes, Subtext enables authentic engagement that drives trust, loyalty, and measurable results. [Learn More](https://info.joinsubtext.com/blog/why-subtext) Posts about # Journalists [Use Cases](https://info.joinsubtext.com/blog/tag/use-cases), [Why Subtext?](https://info.joinsubtext.com/blog/tag/why-subtext), [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Subscriptions](https://info.joinsubtext.com/blog/tag/subscriptions), [Retention](https://info.joinsubtext.com/blog/tag/retention), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) ## [Creating Subscriber Value Q&A with Sougata Mukherjee of the Triangle Business Journal](https://info.joinsubtext.com/blog/creating-subscriber-value-business-journal) At Subtext, we’re fortunate to work with amazing partners across media, sports, entertainment,... 7 minute read [Read More](https://info.joinsubtext.com/blog/creating-subscriber-value-business-journal) [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Media](https://info.joinsubtext.com/blog/tag/media) ## [Announcing Subtext for Independent Journalists: Launch a SMS Channel On Us](https://info.joinsubtext.com/blog/subtext-for-independent-journalists) When we first conceived of the idea for Subtext we knew that we wanted to achieve a number of... 2 minute read [Read More](https://info.joinsubtext.com/blog/subtext-for-independent-journalists) [Journalists](https://info.joinsubtext.com/blog/tag/journalists), [Texting Guides](https://info.joinsubtext.com/blog/tag/texting-guides), [Politics](https://info.joinsubtext.com/blog/tag/politics), [News](https://info.joinsubtext.com/blog/tag/news), [Playbooks](https://info.joinsubtext.com/blog/tag/playbooks) ## [Texting the General Election: The Subtext Playbook](https://info.joinsubtext.com/blog/texting-the-general-election-playbook) As news organizations gear up for the upcoming election cycle, they will undoubtedly confront a... 5 minute read [Read More](https://info.joinsubtext.com/blog/texting-the-general-election-playbook) [Why Texting?](https://info.joinsubtext.com/blog/tag/why-texting), [Journalists](https://info.joinsubtext.com/blog/tag/journalists) ## [Social Media is Performative. Journalists Should be Informative.](https://info.joinsubtext.com/blog/social-media-is-performative) By now, it’s an old joke. Journalists on Twitter, tweeting media analysis for an audience of other... 2 minute read [Read More](https://info.joinsubtext.com/blog/social-media-is-performative) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. [LinkedIn](https://www.linkedin.com/company/joinsubtext/) [X (Twitter)](https://twitter.com/joinsubtext) [Instagram](https://www.instagram.com/joinsubtext/) [Facebook](https://www.facebook.com/JoinSubtext/) --- --- Help - [Host Portal](https://help.joinsubtext.com/) - [FAQs](https://joinsubtext.com/faq) - [Developers](https://joinsubtext.com/docs/api) - [Contact Us](https://info.joinsubtext.com/contact_us) --- About - [About Subtext](https://info.joinsubtext.com/sms-platform-faq-subtext-sms-marketing-engagement) - [Features](https://info.joinsubtext.com/features) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Press](https://info.joinsubtext.com/press-mentions) --- Legal - [Website User Agreement](https://info.joinsubtext.com/alm-user-agreement) - [Website Privacy Policy](https://info.joinsubtext.com/alm-privacy-notice)