Subtext, an award-winning texting platform that connects media companies, brands, artists, and creators to their audiences, today announced that it has been recognized as winner of the “Overall Conversational Marketing Company of the Year” award in the 9th annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry.
Today, media companies, brands, and creators increasingly rely on search, social, and email to engage audiences and scale growth, but algorithm changes, shifting platform policies, and inbox clutter are making it harder to reach the people who want to hear from them.
Subtext's SMS platform enables customers to build direct, meaningful connections with their audiences through one-to-one and one-to-many text conversations, as well as audience listening at scale. Its permission-based, SMS-first approach empowers organizations to own and monetize their audience relationships through powerful, customizable messaging campaigns, free from the algorithmic interference and AI-driven disintermediation reshaping search, social, and email. By helping users and organizations reclaim ownership of their audience relationships, Subtext is setting a new standard for conversational marketing that is built on authenticity,meaningful engagement and growth, and measurable results.
"We're honored that MarTech Breakthrough has recognized Subtext as the Overall Conversational Marketing Company of the Year. This award reflects the trust our clients place in us every day and the platform now reaching more than 40 million subscribers and delivering 10 billion texts a year. We're committed to helping users deepen engagement, drive measurable business results, and create audience relationships they truly own," said Mike Donoghue, co-founder and CEO of Subtext.
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.
"We're pleased to name Subtext the winner of our Overall Conversational Marketing Company of the Year award," said Steve Johansson, Managing Director at MarTech Breakthrough. "This year's awards program drew thousands of nominations from companies across every part of the marketing stack, and the competition in this category was steep. Subtext stood out for the results it has delivered for clients in media, sports, and entertainment, and for demonstrating how a direct, permission-based conversational channel can build stronger, more durable and financially rewarding relationships with audiences."
Following a major platform expansion earlier this year, Subtext plans to continue expanding its platform capabilities as demand grows among clients for direct, owned audience relationships.
