New feature: location-based segmentation

We have an exciting product update!

Subtext campaigns can now collect subscriber location information, allowing hosts to send location-specific texts directly from their dashboards. You heard that right, the opportunity for geographically defined marketing and personalized communication via text has never been easier!

Whether you're a newsroom looking to send hyper-local weather updates, an organization promoting a local or regional event, an artist letting fans know about the next stop on your tour, or a host just trying to get to know your audience better, we've got you covered. 

How do location-based segments work?

Much like email and name collection, campaigns can be configured to make it optional or required to capture subscriber-volunteered zip code information on the signup form. 

screencapture-acceptance-joinsubtext-locationexample-2021-11-09-17_09_07 copy

The subscriber-volunteered location information will then become a segment of your audience allowing you to send geo-targeted texts by zip code, city, or state. 

To learn more about location-based segmentation, schedule a demo

Back to Blog

Related Articles

Podcast hosts get 10x the engagement via text than on social

On Subtext, podcast hosts see 10x fan engagement compared to social channels, giving them a quick...

Social media is performative. Journalists should be informative.

By now, it’s an old joke. Journalists on Twitter, tweeting media analysis for an audience of other...

Announcing the Subtext Justice Award

Years ago, when we were first building Subtext, one of the most important things we wanted to...