--- title: "New Feature: Location-Based Segmentation" description: Subtext's latest feature allows hosts to segment their audience based on location allowing further personalization opportunities. image: https://info.joinsubtext.com/hubfs/Location%20Based%20Segmentation.png --- [![Subtext Logo](https://info.joinsubtext.com/hubfs/subtextlogo.svg "Subtext")](https://joinsubtext.com/) Menu - Customers Open Dropdown Close Dropdown [Newsrooms & Media Newsrooms & Media Headlines, current events, local news…](https://joinsubtext.com/v/media) [Music Music Artists, labels, festivals...](https://joinsubtext.com/v/music) [Sports Sports Athletes, game coverage, podcasts…](https://joinsubtext.com/v/sports) [Marketing & Commerce Launches, events, affiliate marketing…](https://joinsubtext.com/v/marketing) [Creators Creators Influencers, podcasters, thought leaders…](https://joinsubtext.com/v/creators) [Politics & Advocacy Politics & Advocacy Politicians, PACs, organizations…](https://joinsubtext.com/v/politics) - Features Open Dropdown Close Dropdown [Features Overview Features Overview View all Subtext features at a glance](https://info.joinsubtext.com/features)[The Subtext Platform The Subtext Platform Broadcast composer, subscriber inbox...](https://joinsubtext.com/f/subtext-platform)[Subscriber Growth Tools Subscriber Growth Tools Landing pages, embeds, keyword sign-ups...](https://joinsubtext.com/f/subscriber-growth-tools)[Engagement Tools Engagement Tools Auto-replies, SMS surveys, drip sequences...](https://joinsubtext.com/f/engagement-tools)[Audience Segmentation Audience Segmentation Audience tags, segments, personalization...](https://joinsubtext.com/f/audience-segmentation)[Analytics, Subscriber Data & Reporting Analytics, Subscriber Data & Reporting Monthly reports, live analytics, 1st party data...](https://joinsubtext.com/f/analytics-reporting) [API & Webhooks API & Webhooks SMS API, subscriber management...](https://joinsubtext.com/f/api-webhooks) [Security, Compliance & Support Security, Compliance & Support 10DLC registration, audit logs...](https://joinsubtext.com/f/security-compliance) - [Case Studies](https://info.joinsubtext.com/case-studies) - [Blog](https://info.joinsubtext.com/blog) - [Log In](https://joinsubtext.com/dashboard) - [Book a Demo](https://joinsubtext.com/#sign_up) ![](https://info.joinsubtext.com/hubfs/Location%20Based%20Segmentation.png) # New Feature: Location-Based Segmentation Published by [Subtext](https://info.joinsubtext.com/blog/author/subtext) on Nov 12, 2021 We have an exciting product update! Subtext campaigns can now collect subscriber location information, allowing hosts to send location-specific texts directly from their dashboards. You heard that right, the opportunity for geographically defined marketing and personalized communication via text has never been easier! Whether you're a newsroom looking to send [hyper-local weather updates](https://info.joinsubtext.com/blog/usa-today-nola.com-use-sms-to-keep-locals-informed-during-hurricane-ida), an organization promoting a [local or regional event](https://info.joinsubtext.com/blog/ironman-creates-new-communication-and-marketing-channel-with-subtext), an [artist letting fans know](https://info.joinsubtext.com/blog/artists-are-using-subtext-to-create-genuine-connections-with-fans) about the next stop on your tour, or a host just trying to get to know your audience better, we've got you covered.  **How do location-based segments work?** Much like email and name collection, campaigns can be configured to make it *optional* or *required* to capture subscriber-volunteered zip code information on the signup form.  ![screencapture-acceptance-joinsubtext-locationexample-2021-11-09-17\_09\_07 copy](https://info.joinsubtext.com/hs-fs/hubfs/screencapture-acceptance-joinsubtext-locationexample-2021-11-09-17_09_07%20copy.png?upscale=true&width=300&name=screencapture-acceptance-joinsubtext-locationexample-2021-11-09-17_09_07%20copy.png) The subscriber-volunteered location information will then become a segment of your audience allowing you to send geo-targeted texts by zip code, city, or state.  To learn more about location-based segmentation, [schedule a demo](https://joinsubtext.com/).  Tags: [Feature](https://info.joinsubtext.com/blog/tag/feature), [Engagement](https://info.joinsubtext.com/blog/tag/engagement) [Back to Blog](https://info.joinsubtext.com/blog) ### Ready to start texting? [Schedule a Demo](https://info.joinsubtext.com/book-a-demo) ## Related Articles ## [Engage Audiences with Evergreen SMS Channels](https://info.joinsubtext.com/blog/evergreen) In a fast-paced digital world where marketing tactics evolve rapidly, SMS marketing shines as a... [Read More](https://info.joinsubtext.com/blog/evergreen) ## [Social Media is Performative. Journalists Should be Informative.](https://info.joinsubtext.com/blog/social-media-is-performative) By now, it’s an old joke. Journalists on Twitter, tweeting media analysis for an audience of other... [Read More](https://info.joinsubtext.com/blog/social-media-is-performative) ## [New Feature: Drip Sequences](https://info.joinsubtext.com/blog/new-feature-drip-sequences) Subtext is excited to announce our newest feature on the platform: Drip Sequences! At Subtext,... [Read More](https://info.joinsubtext.com/blog/new-feature-drip-sequences) [![Subtext Logo](https://info.joinsubtext.com/hubfs/Morgan/subtext_footer_logo.svg "Subtext")](https://joinsubtext.com/) Subtext was founded in 2019 in New York City by Advance Alpha Group. © 2026 Subtext. All rights reserved. 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