How to incorporate texting into your Olympics coverage

The Beijing Olympics are right around the corner. Have you figured out how you’ll be engaging your audience at home? 

During the summer olympics, USA Today laid the groundwork for how to incorporate SMS into your olympics coverage.  Here are some tips and tricks to be successful and effective. 

What to text:  

  1. Share the Olympics schedule for the day. Spectators are always searching to find out what time their favorite event is on and what channel. This provides a clear value add for subscribers.

    Screen Shot 2021-07-29 at 10.37.58 AM

  2. Segment your audience to serve more personalized content and set expectations. You can segment your audience as granularly as you want. For example, segment by specific sport, frequency of texts or breaking news.

    Minda Broadcast #1-1

  3. If you’re on the ground in Beijing, offer behind the scenes coverage. Describe what Olympic village looks like or showcase the local Beijing delicacies you’re eating.

  4. Create user generated content. Ask subscribers for questions, opinions and personal stories to generate new content that you can then share back.

  5. Share links to breaking news articles to drive traffic to your site and encourage subscriptions.

How to grow your subscribers: 

  1. Embed the sign up form in all your Olympics related content. It’s super helpful for growing your audience fast, and users are more likely to convert into Subtext subscribers when they are already reading about the topic of interest. 
    Screen Shot 2022-01-18 at 3.50.30 PM

  2. Share your campaign's phone number and sign up page across the host’s and organization’s social pages.
    Screen Shot 2022-01-18 at 4.22.42 PM

  3. Showcase the types of texts you're sending across social to entice people to subscribe.

    Screen Shot 2022-01-18 at 4.21.26 PM

  4. Use keyword sign up. Subtext allows you to have a user text a specified keyword to your phone number to allow your audience to seamlessly subscribe. For example, you can say:

Screen Shot 2022-01-18 at 3.42.14 PM

Interested in launching your own Olympics campaign? We can get you up and running in 48 hours. Reach out at to get started.  


Back to Blog

Related Articles

"We want USA Today to be an intimate part of our subscriber's life" - Q&A with USA Today's Alex Ptachick

At Subtext, we're fortunate to work with amazing partners across media, sports, entertainment,...

How USA Today expanded their Olympic reporting with texting

This year’s Olympic games were highly anticipated and USA Today's Audience Development Manager Alex...

A guide to texting during the Superbowl

On February 13th everyone’s eyes will be on Superbowl LVI. Audience's will expect an epic game,...